Newswise — Dr. John Antil, associate professor of marketing at the University of Delaware, has tracked Super Bowl ad trends for 20+ years. He is available for interviews about Super Bowl XLIV commercials: the actual value of being a sponsor, ads as a driver to “new media”, CBS’ price slashing, controversial ads and more.
“This year there has been much more attention to questioning the actual value of being a sponsor. Perhaps the constant increases in prices have outpaced their intrinsic value,” Antil says.
Antil will work to quantify the actual value of ads airing during this year’s Super Bowl. He has teamed up with a prominent research firm, designing a study to uncover the real Return on Investment (ROI).
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