Newswise — Correctly or incorrectly, consumers perceive that natural products are better for them and for the environment. However, developing and marketing products that satisfy this consumer preference is made difficult by the lack of clarity and consistency as to just which types of ingredients and processes are compatible with use of a natural claim. This month's Food Technology takes a closer look at the regulatory agencies that set parameters and the food companies that develop and market products with 'natural' label claims.

Read the full article:http://members.ift.org/NR/rdonlyres/55943D57-D22B-45EE-B009-396A03CC2586/0/1108feat_natural.pdf

Want to learn more about natural food labeling? IFT Staff Scientist Sarah Davis, MS, RD, explains the natural terminology for food labels in this quick and easy-to-understand video for families.

Video is available by contacting the source.

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Announcement
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Natural Foods Organic Foods Food Technology Natural Label Label Claims Institute Of Food Technologists
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