Newswise — October, 24 2019 – Wolters Kluwer, Health announced today that Freddie Feldman, Voice Design Director, will present “Behavioral Design: How Design Impacts Patient Outcomes” at the PX Pop Up: Minneapolis (#PXPopUp) presented by The Beryl Institute. Feldman’s presentation takes place at 1:40 p.m. CT on Thursday, October 24, at the Minneapolis VA Health Care System.

Feldman’s presentation focuses on the need to pay careful attention to the nuances of experience to achieve the end goals of changing patient behavior and saving lives. He will also provide a peek behind the scenes of designing voice-based patient engagement programs.

As Voice Design Director for Clinical Effectiveness at Wolters Kluwer, Health, Feldman leads a team of voice user interface (VUI) designers, producing and directing interactive voice response (IVR) phone calls that emphasize user flow, context, interactions, performance and tone. Feldman specializes in using sound design methodologies rooted in human factors, cognitive and behavioral science, linguistics and user experience.

As one of numerous pop-up events around the country, PX Pop Up: Minneapolis is designed to facilitate networking opportunities and build the local patient experience community. The event provides the opportunity to further network with colleagues in their region and engage in facilitated discussion to share ideas, hear successful strategies and learn from other challenges on patient experience improvement.

PX Pop-Ups are presented by The Beryl Institute, a global community that builds the capacity of organizations to elevate the human experience in healthcare and develops individuals who impact experience excellence. The event is presented in conjunction with the Patient Experience Institute, an independent, non-profit organization committed to the improvement of patient experience through evidence-based research and professional development efforts including certification and continuing education.

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About Wolters Kluwer Wolters Kluwer N.V. (AEX: WKL) is a global provider of professional information, software solutions, and services for physicians, nurses, accountants, lawyers, tax specialists, and finance, audit, compliance, and regulatory sectors.

The company provides expert solutions - a combination of deep domain knowledge with specialized technology and services - that help professionals navigate change, solve complex problems, and deliver impact in their respective fields.

Headquartered in Alphen aan den Rijn, the Netherlands, Wolters Kluwer holds market-leading positions in 40 countries globally, represents customers across 180 countries and employs 18,600 people worldwide. In 2018, it reported annual revenues of €4.3 billion.

Wolters Kluwer provides trusted clinical technology and evidence-based solutions that engage clinicians, patients, researchers and students with advanced clinical decision support, learning and research and clinical intelligence. For more information about our solutions, visit and follow us on LinkedIn and Twitter @WKHealth.

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