Cornell AgriTech helps New York food, agriculture industry adapt to COVID-19

Cornell University
27-Apr-2020 3:35 PM EDT, by Cornell University

Newswise — ITHACA, N.Y. – While many businesses in the New York state food industry have been physically closed since mid-March due to the COVID-19 pandemic, the demand for their products has not stopped.

Cornell AgriTech’s Center of Excellence for Food and Agriculture (COE) has been helping food and ag businesses adapt to the COVID-19 economy with new marketing strategies and by diversifying products.

“Our mission of helping startups and existing businesses succeed is more important than ever,” said Catharine Young, COE executive director. “Our team is providing essential, invaluable resources to food, beverage and ag companies who have found themselves grappling with evolving market conditions, changes in consumer behavior, supply chain disruptions, labor issues and dried-up venture capital resources.”

Growers, producers and manufacturers are turning to COE for advice about shifting their sales strategies, information about changes to state and federal regulations, and guidance about the Small Business Administration’s loan forgiveness programs.

For example: Finger Lakes Harvest (FLH) produces health tonics, drink mixers and fruit extracts, using locally sourced ingredients. 

Prior to the pandemic, about 75% of FLH’s annual sales came from in-person transactions at farmers markets, trade shows and specialty retailers. For the company, establishing a direct relationship with their consumers has been vital. 

With events canceled and shops closed, FLH turned to the center for support in tailoring its marketing efforts to an online audience. Dorothy Poppleton, FLH co-founder, said the company has seen a rapid increase in sales for its elderberry, ginger, tart cherry and turmeric products, thanks to targeted ads on social media and online sales platforms.

“Our views and sales on traditional marketplace venues such as Etsy, Amazon and eBay are up over 700% from last year,” Poppleton said.

Regardless of business owners’ individual needs, Young said being available and accessible to food, beverage and ag companies is what is driving the center during COVID-19. 

“Whether we are helping startups with their business plans or looking at ways that we can assist farmers during the upcoming growing season,” Young said, “we want members of the food and ag community to know that we are here for them.”

For additional information, see this Cornell Chronicle story.

-30-




Filters close

Showing results

110 of 3463
28-Sep-2020 5:20 PM EDT
Leading Argonne Scientists Discuss Latest Research on Cybersecurity During the COVID-19 Pandemic
Argonne National Laboratory

Hear firsthand from two of the U.S. Department of Energy’s Argonne National Laboratory’s scientific leaders how their research provides insight into cyber resilience and cybersecurity to help secure our nation’s information and systems.

Newswise: Computer Model Shows How COVID-19 Could Lead to Runaway Inflammation
Released: 30-Sep-2020 9:05 PM EDT
Computer Model Shows How COVID-19 Could Lead to Runaway Inflammation
Cedars-Sinai

New research from the University of Pittsburgh and Cedars-Sinai digs into the question: Why do some people with COVID-19 develop severe inflammation? The study is published in the Proceedings of the National Academy of Sciences.

Newswise: Cardiac Arrest, Poor Survival Rates Common in Sickest Patients with COVID-19
29-Sep-2020 5:05 PM EDT
Cardiac Arrest, Poor Survival Rates Common in Sickest Patients with COVID-19
Michigan Medicine - University of Michigan

Study shows critically ill patients with the novel coronavirus have high rates of cardiac arrest and poor outcomes even after CPR, an effect most strongly seen in older patients.

Newswise: 244463_web.jpg
Released: 30-Sep-2020 3:45 PM EDT
Investigational COVID-19 vaccine well-tolerated, generates immune response in older adults
NIH, National Institute of Allergy and Infectious Diseases (NIAID)

A Phase 1 trial of an investigational mRNA vaccine to prevent SARS-CoV-2 infection has shown that the vaccine is well-tolerated and generates a strong immune response in older adults.

Newswise: Tufts University to lead $100M program to reduce risk of zoonotic viral spillover, spread
Released: 30-Sep-2020 2:10 PM EDT
Tufts University to lead $100M program to reduce risk of zoonotic viral spillover, spread
Tufts University

Tufts University will lead a $100 million, five-year program to understand and address threats posed by zoonotic viral diseases that can “spill over” from animals to humans, such as SARS-CoV-2, in an effort to reduce risk of infection, amplification, and spread, USAID announced today.

Newswise: Guiding Communities Through Alerts and Warnings for COVID-19, Other Emergencies
Released: 30-Sep-2020 1:55 PM EDT
Guiding Communities Through Alerts and Warnings for COVID-19, Other Emergencies
Homeland Security's Science And Technology Directorate

DHS S&T has been working with the FEMA IPAWS office and state and local response teams since early 2009 to develop effective alerts, warnings, and notifications programs, as well as identifying gaps in existing IPAWS alerting messaging.

Newswise:Video Embedded uw-researchers-driving-around-seattle-to-track-covid-19-response-over-time
VIDEO
Released: 30-Sep-2020 1:55 PM EDT
UW researchers driving around Seattle to track COVID-19 response over time
University of Washington

University of Washington researchers developed a project that scans the streets every few weeks to document how Seattle has reacted to the pandemic and what recovery looks like.

Newswise: 244496_web.jpg
Released: 30-Sep-2020 1:50 PM EDT
The ancient Neanderthal hand in severe COVID-19
Okinawa Institute of Science and Technology Graduate University - OIST

Since first appearing in late 2019, the novel virus, SARS-CoV-2, has had a range of impacts on those it infects.

access_time Embargo lifts in 2 days
Embargo will expire: 2-Oct-2020 12:15 AM EDT Released to reporters: 30-Sep-2020 1:50 PM EDT

A reporter's PressPass is required to access this story until the embargo expires on 2-Oct-2020 12:15 AM EDT The Newswise PressPass gives verified journalists access to embargoed stories. Please log in to complete a presspass application. If you have not yet registered, please Register. When you fill out the registration form, please identify yourself as a reporter in order to advance to the presspass application form.


Showing results

110 of 3463

close
0.80033