New research from Binghamton University, State University at New York finds that showing compassion to subordinates almost always pays off, especially when combined with the enforcement of clear goals and benchmarks.
The dramatic rise of income inequality since 1970 has largely been caused by advances in marketing, says a law professor at Washington University in St. Louis.“Marketers have become better at creating and exploiting market distortions in legal ways,” said Gerrit De Geest, the Charles F. Nagel Professor of International and Comparative Law in the School of Law.
A study co-authored by a Johns Hopkins University marketing expert says this feeling of revulsion is not limited to counterfeit products; it also may extend to the genuine items being copied. This should raise alarms among the makers of legitimate products that may be subject to counterfeiting, the study warns.
New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.