Rutgers supply chain expert Rudi Leuschner is available to discuss end-to-end supply chain and disruptions for online retailers during the coronavirus crisis.
“Right now, all online retailers are seeing sales levels that are as high as you would expect during Black Friday,’ said Leuschner, an associate professor in the Department of Supply Chain Management and the program director for the online Master of Science in Supply Chain Management program at Rutgers Business School. “As a result of these increased sales, they have to prioritize which orders to fill first. I think from a marketing perspective, customers will understand what they will prioritize as ‘essential products.’ Of course, this will impact their third-party sellers, who are responsible for the majority of sales on Amazon.com, because they don’t have any control of which products Amazon is prioritizing.”
Leuschner is an expert in end-to-end supply chain and the integration of its three primary flows: products, information and finances.
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