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Rutgers Expert Available to Discuss Supply Chain Amidst Coronavirus

Rutgers supply chain expert Rudi Leuschner is available to discuss end-to-end supply chain and disruptions for online retailers during the coronavirus crisis.

“Right now, all online retailers are seeing sales levels that are as high as you would expect during Black Friday,’ said Leuschner, an associate professor in the Department of Supply Chain Management and the program director for the online Master of Science in Supply Chain Management program at Rutgers Business School. “As a result of these increased sales, they have to prioritize which orders to fill first. I think from a marketing perspective, customers will understand what they will prioritize as ‘essential products.’ Of course, this will impact their third-party sellers, who are responsible for the majority of sales on Amazon.com, because they don’t have any control of which products Amazon is prioritizing.”

Leuschner is an expert in end-to-end supply chain and the integration of its three primary flows: products, information and finances.

For interviews, contact Megan Schumann at [email protected], 848-445-1907.

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Broadcast interviews: Rutgers University–New Brunswick has broadcast-quality TV and radio studios available for remote live or taped interviews with Rutgers experts. For more information, contact Neal Buccino [email protected]

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Rutgers University–New Brunswick is where Rutgers, the State University of New Jersey, began more than 250 years ago. Ranked among the world’s top 60 universities, Rutgers’s flagship university is a leading public research institution and a member of the prestigious Association of American Universities. It is home to internationally acclaimed faculty and has 12 degree-granting schools and a Division I Athletics program. It is the Big Ten Conference’s most diverse university. Through its community of teachers, scholars, artists, scientists, and healers, Rutgers is equipped as never before to transform lives.




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