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Newswise: Buying local? Higher price means higher quality in consumers' minds

Article ID: 716261

Buying local? Higher price means higher quality in consumers' minds

Indiana University

Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to "buy local," they more frequently base their decisions on price as a perception of quality, according to research from the Indiana University Kelley School of Business and three other universities.

Released:
23-Jul-2019 2:05 PM EDT
Newswise: Political marketing researcher eyes branding in lead-up to 2020 presidential election

Article ID: 716241

Political marketing researcher eyes branding in lead-up to 2020 presidential election

DePaul University

With U.S. President Donald Trump’s reelection campaign underway and more than 20 candidates vying to be the Democratic standard bearer, how the sides market themselves is more important than ever in a politically-fractured country, said Bruce Newman, a political marketing researcher at DePaul University.

Released:
23-Jul-2019 12:00 PM EDT

Law and Public Policy

Article ID: 716224

How to thrive when foreign competitors enter your market

American Marketing Association (AMA)

Researchers from University of Texas A&M and University of Texas at Austin published a new paper in the Journal of Marketing that examines how incumbent domestic companies can use marketing tools to counter the threat of foreign entrants after the domestic market is liberalized.

Released:
23-Jul-2019 10:05 AM EDT

Law and Public Policy

Embargo will expire:
4-Aug-2019 4:30 PM EDT
Released to reporters:
22-Jul-2019 8:55 AM EDT

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Newswise: Decoding online consumer behavior

Article ID: 715781

Decoding online consumer behavior

University of Wisconsin-Milwaukee

Social media unleashed an ocean of consumer data and, while many are drowning in it, digital marketing whiz Purush Papatla sails.

Released:
15-Jul-2019 2:05 PM EDT
Newswise: ATS Celebrates Court-Established Deadlines for E-cigarettes and Cigars Regulation

Article ID: 715817

ATS Celebrates Court-Established Deadlines for E-cigarettes and Cigars Regulation

American Thoracic Society (ATS)

Last Friday afternoon, July 12, 2019, a federal court decision established deadlines for e-cigarette manufacturers and makers of candy-flavored cigars to submit their products for FDA review. The Court took this action after medical and public health groups sued the Food and Drug Administration for the agency’s failure to appropriately regulate e-cigarettes and cigars in a timely and effective manner.

Released:
15-Jul-2019 11:05 AM EDT
Newswise: How DVR is changing the world of TV advertising

Article ID: 715802

How DVR is changing the world of TV advertising

University of Delaware

New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, which means advertisers need to consider what types of ads to use based on a TV program’s genre.

Released:
15-Jul-2019 10:05 AM EDT
Newswise: Fewer than half of U.S. adults exposed to court-ordered anti-smoking advertisements
  • Embargo expired:
    12-Jul-2019 11:00 AM EDT

Article ID: 715618

Fewer than half of U.S. adults exposed to court-ordered anti-smoking advertisements

University of Texas M. D. Anderson Cancer Center

The tobacco industry’s court-ordered anti-smoking advertisements reached just 40.6% of U.S. adults and 50.5% of current smokers in 2018, according to new research from The University of Texas MD Anderson Cancer Center.

Released:
11-Jul-2019 11:00 AM EDT
Newswise: Drug Companies' Sexually Explicit Ads Reaching Too Many Young Viewers

Article ID: 715578

Drug Companies' Sexually Explicit Ads Reaching Too Many Young Viewers

University of North Carolina at Charlotte

Research indicates that virtually every day, millions of children and adolescents are being bombarded by sexually explicit direct-to-consumer advertising, despite pharmaceutical CEOs’ claims to the contrary.

Released:
10-Jul-2019 3:05 PM EDT

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