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Article ID: 703779

Thanks, statistics! A faster way to improve mobile apps

Cornell University

After creating an app that helps users book a hotel room or redeem loyalty points, they need to figure out how well the app works – and how it stacks up against competitors. When a customer writes an indignant online review saying “I can’t scroll right!” and gives the app only one star, developers must fix the problem, and fast.

Released:
12-Nov-2018 10:05 AM EST
Hotelsign.jpg

Article ID: 703599

New ranking method could help hotels to maximise their revenue

University of Portsmouth

Researchers from the University of Portsmouth have devised a new method to rank hotels more accurately. The new method will help hotel operators to maximise their revenue by providing more information on the areas that customers care about. Customers also benefit from a more accurate and trusted rating of a hotel’s performance.

Released:
8-Nov-2018 7:05 AM EST

Article ID: 703256

USC Annenberg Research Shows Use of Branded Content Is Growing and May Be Causing Consumer Confusion

USC Annenberg School for Communication and Journalism

The USC Annenberg Center for Public Relations' annual Relevance Report is a collection of essays from professionals and academics that identify emerging issues, examine current strategies and forecast future trends. Contributions in the 2019 collection include thought pieces on healthcare technology, retailing, brands, inclusion and diversity, and the future of business communication.

Released:
1-Nov-2018 4:05 PM EDT
PolHerrmannHS.jpg

Article ID: 703045

Marketing’s Influence on Innovation Enhances Profits

Iowa State University

Firms are constantly developing new products to stay competitive in a global marketplace. A successful product takes the right combination of innovation and marketing. New research shows firms with high levels of marketing capabilities enhanced profits.

Released:
30-Oct-2018 11:05 AM EDT

Article ID: 703028

Advertising in Mobile Apps for Young Children – Study Raises Concerns about Frequency and Content

Wolters Kluwer Health: Lippincott Williams and Wilkins

Nearly all smartphone and tablet apps targeted at toddlers and preschoolers have commercial content, often using "manipulative and disruptive" advertising methods, reports a study in the Journal of Developmental & Behavioral Pediatrics, the official journal of the Society for Developmental and Behavioral Pediatrics. The journal is published in the Lippincott portfolio by Wolters Kluwer.

Released:
30-Oct-2018 9:30 AM EDT

Social and Behavioral Sciences

  • Embargo expired:
    30-Oct-2018 12:05 AM EDT

Article ID: 702728

Study: Advertising Prevalent in Children's Apps

Michigan Medicine - University of Michigan

Child consumer advocacy groups, led by Campaign for a Commercial Free Childhood, plan to file a complaint with the Federal Trade Commission about the study’s findings.

Released:
24-Oct-2018 11:05 AM EDT
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Article ID: 702306

Unlimited spending on television political ads fails to deliver votes

Iowa State University

Millions of dollars are spent on political ads, but does it pay off on Election Day? According to a study of the 2016 Iowa caucuses, candidates who spent more on TV ads generally received more support, but this does not suggest a candidate can buy an election.

Released:
16-Oct-2018 2:05 PM EDT

Social and Behavioral Sciences


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