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Newswise: World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club
Released: 20-Jun-2024 8:55 AM EDT
World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club
Chulalongkorn University

A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.

Released: 13-Jun-2024 2:05 PM EDT
AI in Marketing Workshop Forthcoming from UMD Smith Executive Education
University of Maryland, Robert H. Smith School of Business

Professor Liye Ma will guide mid-to-senior-level marketing professionals in connecting big data, machine learning, predictive AI and generative AI to maximize marketing decisions and outcomes.

Newswise: Researchers make 'green' floor to replace steel
Released: 11-Jun-2024 2:05 PM EDT
Researchers make 'green' floor to replace steel
Oak Ridge National Laboratory

Researchers at the Department of Energy’s Oak Ridge National Laboratory and the University of Maine have designed and 3D-printed a single-piece, recyclable natural-material floor panel tested to be strong enough to replace construction materials like steel. The project is part of the Sustainable Materials & Manufacturing Alliance for Renewable Technologies, or SM2ART, program. The SM2ART team previously constructed BioHome3D, the nation’s first additively manufactured home made entirely from biologically based materials.

Released: 8-May-2024 4:05 PM EDT
Katia Kreft, Brand Strategy & Growth Specialist, Joins HawkPartners
HawkPartners

HawkPartners, a marketing consulting and strategic insights firm, announced that Katia Kreft has joined the firm as a Partner.

Newswise: FacultyPhoto.aspx?v=20240402&id=000398520
Released: 2-Apr-2024 9:05 AM EDT
Research Profile: Professor Aradhna Krishna
University of Michigan Ross School of Business

The research of Aradhna Krishna, Dwight F. Benton Professor of Marketing, has significant implications for academia and business, creating a new field of marketing scholarship and providing research-backed op-eds and case studies for practitioners in the field.

Newswise: Unique regional partnerships a key theme in SkyNano’s story
Released: 25-Mar-2024 12:05 PM EDT
Unique regional partnerships a key theme in SkyNano’s story
Oak Ridge National Laboratory

Anna Douglas’ grand vision, strategic moves and laser focus have helped propel her through seven years of building her company, SkyNano, and land $16 million in government and commercial research and development contracts.

Newswise: BOXABL generates $60 million in indications of interest from 15,000 investors for their upcoming crowdfund
Released: 20-Mar-2024 6:35 PM EDT
BOXABL generates $60 million in indications of interest from 15,000 investors for their upcoming crowdfund
Boxabl

BOXABL is proud to announce significant progress in our Q1 2024 Update paired with the launch of our latest Factory Update Video #6.

   
Newswise: Tube-eeze Patches Revolutionize Accessibility for Babies with Medical Equipment
Released: 19-Mar-2024 1:05 PM EDT
Tube-eeze Patches Revolutionize Accessibility for Babies with Medical Equipment
Tabeeze

Babies with medical devices such as g-tubes, j-tubes, PICC lines, ports, and more often face challenges in finding suitable clothing that accommodates their needs.

Released: 8-Mar-2024 10:05 AM EST
Michigan Ross Professor Explores Multinational Brand Building Challenges in Developed Markets
University of Michigan Ross School of Business

Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled “Spending like a billionaire,” which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.

Released: 27-Feb-2024 10:05 AM EST
International moves can pay off for venture-backed startups
Cornell University

Startups that moved internationally raised an average of $60 million, compared with $20 million raised by stationary companies, and they averaged 17% more investors. Their chances of a successful exit – launching an initial public offering, undergoing a merger or being acquired by another company, all of which allow their founders and investors to cash in – were 67% higher.

Newswise: Generating 'buzz' about new products can influence their success
Released: 27-Feb-2024 8:00 AM EST
Generating 'buzz' about new products can influence their success
Binghamton University, State University of New York

The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.

Newswise: 20240221-JorgeFresneda-013-Edit.jpg?itok=FqyvQ0hC
Released: 23-Feb-2024 1:05 PM EST
NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions
New Jersey Institute of Technology (NJIT)

Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.

     
Released: 6-Feb-2024 3:05 PM EST
Super Bowl LVIII: MSU experts can comment on advertising, marketing and cultural significance of halftime show
Michigan State University

Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with consumers and the significance of the league’s investment in Black halftime performers signifies.

Newswise: Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more
Released: 5-Feb-2024 12:05 PM EST
Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more
Virginia Tech

For most people, the Super Bowl isn’t just about the game. For many, the food, commercials, and entertainment take center stage. Ahead of the big game, Virginia Tech experts can speak on a variety of topics, including Taylor Swift's impact on the NFL and gender bias, a new era of marketing, gambling, healthy snacks, and more.

Newswise: UNLV Experts Available: Super Bowl 2024
Released: 4-Feb-2024 8:05 PM EST
UNLV Experts Available: Super Bowl 2024
University of Nevada, Las Vegas (UNLV)

The Super Bowl: It's annually one of the nation's most-watched television broadcasts. And this year it's happening in what's perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.

Released: 25-Jan-2024 12:05 PM EST
Women helping women: Female mentors guide businesswomen to greater success
University of Notre Dame

A new study from the University of Notre Dame recommends a simple adjustment to current training systems to give women entrepreneurs in developing countries a better shot at success.

Newswise: ORNL wins five Federal Laboratory Consortium awards
Released: 24-Jan-2024 2:05 PM EST
ORNL wins five Federal Laboratory Consortium awards
Oak Ridge National Laboratory

Researchers, staff members and licensees from the Department of Energy’s Oak Ridge National Laboratory received top honors in the Federal Laboratory Consortium’s annual awards competition for excellence in technology transfer, excellence in technology transfer innovation, outstanding researcher and regional technology transfer.

Released: 19-Jan-2024 5:05 AM EST
Research reveals alarming extent of gambling-related messages during live ice hockey and basketball coverage
University of Bristol

A new study has exposed for the first time the vast proliferation of gambling marketing during live TV screenings and social media promotion of National Hockey League (NHL) and National Basketball Association (NBA) games in Canada.

Newswise: Sasin Offers Sasin Sustainability Advisory
Released: 15-Jan-2024 8:55 AM EST
Sasin Offers Sasin Sustainability Advisory
Chulalongkorn University

or over two decades, Sasin School of Management has been pushing forth sustainability efforts in Thailand and Sasin’s Southeast Asia through Sustainability & Entrepreneurship Center.

Newswise: From University Research to Commercial Products: Chula Signs MOU with Archanawat to Develop Plastic Packaging
Released: 15-Jan-2024 8:55 AM EST
From University Research to Commercial Products: Chula Signs MOU with Archanawat to Develop Plastic Packaging
Chulalongkorn University

Chulalongkorn University Center of Excellence on Petrochemical and Materials Technology (PETROMAT) and Archanawat Co., Ltd., signed an MOU on research and development of plastic packaging innovations.

Released: 14-Jan-2024 12:05 PM EST
2024 Economic report to the governor highlights resilient Utah and U.S. economies
University of Utah

The Kem C. Gardner Policy Institute today presented the 36th Economic Report to Utah Gov. Spencer Cox at the 2024 Economic Outlook & Public Policy Summit, hosted by the Salt Lake Chamber.

Newswise: MarcusCollinsHBR_FEAT.jpg?itok=eovDZxVD
Released: 12-Jan-2024 11:05 AM EST
Michigan Ross Professor Explores Alternative Strategies for Gauging Consumer Sentiment
University of Michigan Ross School of Business

In a recent Harvard Business Review article, Marcus Collins, clinical assistant professor of marketing, highlights the importance of utilizing unique sources of customer information to create effective marketing strategies.

Newswise: Discover Excellence in ASEAN and Thailand’s Top Corporate Brands 2023!
Released: 12-Jan-2024 8:50 AM EST
Discover Excellence in ASEAN and Thailand’s Top Corporate Brands 2023!
Chulalongkorn University

Step into the world of branding brilliance. The Department of Marketing, Chulalongkorn Business School, Chulalongkorn University, cordially invites you to the grand event ‘ASEAN and Thailand’s Top Corporate Brands 2023’ on January 23, 2024, from 12:00 – 16:00 hrs. at the Chulalongkorn University Auditorium.

Released: 9-Jan-2024 5:05 PM EST
The secret to better rural healthcare: Pay doctors to travel from urban to rural areas
American Marketing Association (AMA)

Researchers from University of Oxford, Arizona State University, and University of Iowa published a new Journal of Marketing study that examines how paying doctors to visit rural areas is a cost-effective way to provide reasonable access and effective care to most rural communities.

Newswise:Video Embedded samsung-leads-again-in-u-s-patents-while-qualcomm-leaps-into-second-place-overall-grants-dip-3-4
VIDEO
8-Jan-2024 12:00 PM EST
Samsung leads again in U.S. patents while Qualcomm leaps into second place; overall grants dip 3.4%
Digital Science and Research Solutions Ltd

New 2023 patent data rankings highlight escalating areas of R&D activity, according to an annual patent study by Digital Science company IFI CLAIMS.

Newswise: A new RADx® Tech fellowship helps underrepresented innovators advance their technology
Released: 8-Jan-2024 8:05 AM EST
A new RADx® Tech fellowship helps underrepresented innovators advance their technology
National Institute of Biomedical Imaging and Bioengineering

A new RADx Tech fellowship aims to increase diversity among biotechnology innovators. Fellows who recently completed the six-month program share their perspectives on how the fellowship helped them advance their technologies.

   
Newswise: Cracking the case for non-glass wine bottles
Released: 8-Jan-2024 1:05 AM EST
Cracking the case for non-glass wine bottles
University of South Australia

Would you pour your friends a glass of wine from a cask or sip your favourite red from a can? Researchers at UniSA's Ehrenberg-Bass Institute for Marketing Science are exploring how wine marketers can influence people to consider packaging options other than glass bottles.

Released: 4-Jan-2024 4:05 PM EST
Does self-checkout impact grocery store loyalty?
Drexel University

In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country.

Released: 20-Dec-2023 3:05 PM EST
Working with Big Data requires a lot of power! The latest research and features on Supercomputing
Newswise

With the rise in machine learning applications and artificial intelligence, it's no wonder that more and more scientists and researchers are turning to supercomputers. Supercomputers are commonly used for making predictions with advanced modeling and simulations. This can be applied to climate research, weather forecasting, genomic sequencing, space exploration, aviation engineering and more.

       
Newswise: MSI Connect: Promoting Opportunities, Innovation, and a Diverse Workforce
Released: 18-Dec-2023 9:00 AM EST
MSI Connect: Promoting Opportunities, Innovation, and a Diverse Workforce
Brookhaven National Laboratory

The U.S. Department of Energy’s (DOE) Brookhaven National Laboratory is teaming up with partner laboratories, minority serving institutions (MSIs), and a key industry partner, FedTech, to launch a pilot fellowship program that will connect top entrepreneurial talent within the MSI community with opportunities to commercialize DOE technologies.

Newswise: Nabsolute, a Start-Up from the Faculty of Pharmaceutical Science, Wins National Innovation Award 2023
Released: 18-Dec-2023 8:55 AM EST
Nabsolute, a Start-Up from the Faculty of Pharmaceutical Science, Wins National Innovation Award 2023
Chulalongkorn University

Nabsolute Co., Ltd., a startup from the Faculty of Pharmaceutical Science, Chulalongkorn University, developer of Hy-N, an innovative biopolymer delivery system that improves the efficiency of cosmeceuticals, medicines, and vaccines, received the 2023 National Innovation Award in the economic category as a small and micro-enterprise from the National Innovation Agency (NIA).

Released: 13-Dec-2023 11:05 AM EST
Time to abandon null hypothesis significance testing? Moving beyond the default approach to statistical analysis and reporting
American Marketing Association (AMA)

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance testing (NHST) as the default approach to statistical analysis and reporting.

14-Nov-2023 1:05 PM EST
Don't say "vegan"
Society for Risk Analysis (SRA)

As presented at the Society for Risk Analysis 2023 Annual conference, Patrycja Sleboda from Baruch College – CUNY and her colleagues from the University of Southern California conducted a national food choice experiment to determine how people respond to labels such as “vegan” and “plant-based” compared to “healthy,” “sustainable,” or “healthy and sustainable.”

Newswise: Yesim_Orhun_Research_Feature.png?itok=HgaaQVmi
Released: 8-Dec-2023 3:05 PM EST
Michigan Ross Professor Yesim Orhun Explores Information Preference and Avoidance in New Research
University of Michigan Ross School of Business

In her recently published research, Yesim Orhun, associate professor of marketing and Michael R. and Mary Kay Hallman Fellow, explores unique insights into what information individuals seek when making important decisions and how policymakers, medical professionals, and business leaders should communicate anxiety-provoking news.

   
Newswise: Digital marketplace: The role of probabilistic selling strategies in the travel industry
Released: 8-Dec-2023 8:05 AM EST
Digital marketplace: The role of probabilistic selling strategies in the travel industry
Chinese Academy of Sciences

In the post-COVID-19 era, the digital travel industry is increasingly turning to probabilistic selling strategies. A study, employing a Salop circular city model with one digital platform and two sellers, examines the impact of these strategies on market sales and profits.

Released: 7-Dec-2023 2:15 PM EST
Looking for unique stories about the winter holidays? Check out the Winter Holidays channel
Newswise

It's the moooost wonderful time...of the year! Are you looking for new story ideas that are focused on the winter holiday season? Perhaps you're working on a story on on managing stress and anxiety? Perhaps you're working on a story on seasonal affective disorder? Or perhaps your editor asked you to write a story on tracking Santa? Look no further. Check out the Winter Holidays channel.

       
Released: 7-Dec-2023 9:30 AM EST
Commercial Real Estate Risk: Remote Work is Just Part of the Picture, says UMD Smith Expert
University of Maryland, Robert H. Smith School of Business

Risk management expert Clifford Rossi gives context, with risk-response insights, on commercial real estate’s perceived demise.

   


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