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Newswise: Netflix vs. Disney Plus: What’s Downstream for Streaming?

Netflix vs. Disney Plus: What’s Downstream for Streaming?

University of Virginia Darden School of Business

Home entertainment has transformed. In a matter of years, we’ve gone from rabbit ears on the television to — come the November debut of Disney Plus — mouse ears on streaming media. What does that mean for Netflix and other competitors? What will the future bring for these companies and consumers?

Channels: Arts and Entertainment, Entrepreneurship, Marketing,

Released:
21-Nov-2019 9:50 AM EST
Expert Pitch

Arts and Humanities

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Breakthrough tool launched at Greenbuild empowers users to radically reduce embodied carbon in buildings and infrastructure

University of Washington

The Embodied Carbon in Construction Calculator (“EC3”) tool delivers the first digitized EPDs for construction materials in a free platform designed to accelerate early adoption across the entire construction industry.

Channels: All Journal News, Business Ethics, Engineering, Environmental Science, Green Tech, Marketing, Technology,

Released:
19-Nov-2019 8:00 AM EST
Feature
Newswise: Money spent on beer ads linked to underage drinking

Money spent on beer ads linked to underage drinking

Iowa State University

Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research. The findings show that the amount of money spent on advertising strongly predicted the percentage of teens who had heard of, preferred and tried different beer brands.

Channels: Alcohol and Alcoholism, All Journal News, Behavioral Science, Budgets and Funding, Children's Health, Humor, Marketing, Media and Journalism,

Released:
18-Nov-2019 11:15 AM EST
Expert Pitch

Social and Behavioral Sciences

Platforms Can’t Settle on “Appropriate” Engagement-Boosting Practices

Rutgers University-New Brunswick

Researchers at Rutgers University say more consistent standards are needed for advertisers, journalists, influencers and marketers seeking to boost their visibility on platforms such as Google, Facebook and Instagram.

Channels: All Journal News, Entrepreneurship, Internet Trends, Marketing, Social Media,

Released:
18-Nov-2019 9:00 AM EST
Research Results

Social and Behavioral Sciences

Newswise: MITRE Establishes Strategic Partnership with Florida International University

MITRE Establishes Strategic Partnership with Florida International University

MITRE

Florida International University and MITRE, a not-for-profit corporation dedicated to research and development in the public interest, have entered into a strategic partnership to work on the most significant challenges facing the nation. The partnership will involve joint efforts to promote innovation to benefit the government and the public; enhance economic development in South Florida; and enhance FIU student talent development and preparation in key areas driving 21st century innovation and job creation.

Channels: All Journal News, Artificial Intelligence, Business Ethics, Education, Entrepreneurship, In the Workplace, Marketing, Social Media, Technology,

Released:
14-Nov-2019 1:30 PM EST
Research Results
Newswise: Study dissects attitudes on short-term vacation rentals
Released:
14-Nov-2019 11:05 AM EST
Announcement

Social and Behavioral Sciences

Newswise: American Association of Endodontists Racks Up a Record 27 MarCom Awards

American Association of Endodontists Racks Up a Record 27 MarCom Awards

American Association of Endodontists (AAE)

The American Association of Endodontists continues to make great strides forward when it comes to creativity and communications excellence. The AAE is proud to announce it has received 27 MarCom Awards — its most awards in a single year to date — recognizing outstanding achievement by creative professionals involved in the concept, design and production of marketing and communication materials.

Channels: All Journal News, In the Workplace, Marketing, Media and Journalism,

Released:
14-Nov-2019 9:00 AM EST
Expert Pitch

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