The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with consumers and the significance of the league’s investment in Black halftime performers signifies.
For most people, the Super Bowl isn’t just about the game. For many, the food, commercials, and entertainment take center stage. Ahead of the big game, Virginia Tech experts can speak on a variety of topics, including Taylor Swift's impact on the NFL and gender bias, a new era of marketing, gambling, healthy snacks, and more.
The Super Bowl: It's annually one of the nation's most-watched television broadcasts. And this year it's happening in what's perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
A new study from the University of Notre Dame recommends a simple adjustment to current training systems to give women entrepreneurs in developing countries a better shot at success.
Researchers, staff members and licensees from the Department of Energy’s Oak Ridge National Laboratory received top honors in the Federal Laboratory Consortium’s annual awards competition for excellence in technology transfer, excellence in technology transfer innovation, outstanding researcher and regional technology transfer.
A new study has exposed for the first time the vast proliferation of gambling marketing during live TV screenings and social media promotion of National Hockey League (NHL) and National Basketball Association (NBA) games in Canada.
or over two decades, Sasin School of Management has been pushing forth sustainability efforts in Thailand and Sasin’s Southeast Asia through Sustainability & Entrepreneurship Center.
Chulalongkorn University Center of Excellence on Petrochemical and Materials Technology (PETROMAT) and Archanawat Co., Ltd., signed an MOU on research and development of plastic packaging innovations.
The Kem C. Gardner Policy Institute today presented the 36th Economic Report to Utah Gov. Spencer Cox at the 2024 Economic Outlook & Public Policy Summit, hosted by the Salt Lake Chamber.
In a recent Harvard Business Review article, Marcus Collins, clinical assistant professor of marketing, highlights the importance of utilizing unique sources of customer information to create effective marketing strategies.
Step into the world of branding brilliance. The Department of Marketing, Chulalongkorn Business School, Chulalongkorn University, cordially invites you to the grand event ‘ASEAN and Thailand’s Top Corporate Brands 2023’ on January 23, 2024, from 12:00 – 16:00 hrs. at the Chulalongkorn University Auditorium.
Researchers from University of Oxford, Arizona State University, and University of Iowa published a new Journal of Marketing study that examines how paying doctors to visit rural areas is a cost-effective way to provide reasonable access and effective care to most rural communities.
A new RADx Tech fellowship aims to increase diversity among biotechnology innovators. Fellows who recently completed the six-month program share their perspectives on how the fellowship helped them advance their technologies.
Would you pour your friends a glass of wine from a cask or sip your favourite red from a can? Researchers at UniSA's Ehrenberg-Bass Institute for Marketing Science are exploring how wine marketers can influence people to consider packaging options other than glass bottles.
With the rise in machine learning applications and artificial intelligence, it's no wonder that more and more scientists and researchers are turning to supercomputers. Supercomputers are commonly used for making predictions with advanced modeling and simulations. This can be applied to climate research, weather forecasting, genomic sequencing, space exploration, aviation engineering and more.
The U.S. Department of Energy’s (DOE) Brookhaven National Laboratory is teaming up with partner laboratories, minority serving institutions (MSIs), and a key industry partner, FedTech, to launch a pilot fellowship program that will connect top entrepreneurial talent within the MSI community with opportunities to commercialize DOE technologies.
Nabsolute Co., Ltd., a startup from the Faculty of Pharmaceutical Science, Chulalongkorn University, developer of Hy-N, an innovative biopolymer delivery system that improves the efficiency of cosmeceuticals, medicines, and vaccines, received the 2023 National Innovation Award in the economic category as a small and micro-enterprise from the National Innovation Agency (NIA).
Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance testing (NHST) as the default approach to statistical analysis and reporting.
As presented at the Society for Risk Analysis 2023 Annual conference, Patrycja Sleboda from Baruch College – CUNY and her colleagues from the University of Southern California conducted a national food choice experiment to determine how people respond to labels such as “vegan” and “plant-based” compared to “healthy,” “sustainable,” or “healthy and sustainable.”
In her recently published research, Yesim Orhun, associate professor of marketing and Michael R. and Mary Kay Hallman Fellow, explores unique insights into what information individuals seek when making important decisions and how policymakers, medical professionals, and business leaders should communicate anxiety-provoking news.
In the post-COVID-19 era, the digital travel industry is increasingly turning to probabilistic selling strategies. A study, employing a Salop circular city model with one digital platform and two sellers, examines the impact of these strategies on market sales and profits.
It's the moooost wonderful time...of the year! Are you looking for new story ideas that are focused on the winter holiday season? Perhaps you're working on a story on on managing stress and anxiety? Perhaps you're working on a story on seasonal affective disorder? Or perhaps your editor asked you to write a story on tracking Santa? Look no further. Check out the Winter Holidays channel.
Dr. Hun-Gi Jung and his team at the Energy Storage Research Center at the Korea Institute of Science and Technology (KIST) have newly identified degradation factors that cause rapid capacity degradation and shortened lifespan when operating all-solid-state batteries at pressures similar to those of lithium-ion batteries. Unlike previous studies, the researchers confirmed for the first time that degradation can occur inside the cathode as well as outside, showing that all-solid-state batteries can be operat
Ayalla Ruvio is an associate professor of marketing and the director of the Master of Science in Marketing Research and Analytics program at MSU, and Forrest Morgeson is an associate professor of marketing in MSU’s Broad College of Business. For the second year in a row, they surveyed more than 500 Americans about their holiday shopping plans, finding that, this year, consumers are excited for deals and looking forward to treating themselves, but they are feeling squeezed by high prices. They answer questions about what this means.
Attention Place Branding Researchers and Practitioners!
The Marketing Department of Chulalongkorn Business School is delighted to host the 8th Annual Conference of the International Place Branding Association (IPBA) in Bangkok, Thailand, from October 30 to November 1, 2024.
Introworks, a leading marketing communications agency, is proud to have supported HistoSonics on the launch of their Edison® System – an unprecedented medical technology that is predicted to revolutionize the treatment of tumors and unwanted tissue, starting in the liver.
We developed a novel model that defines Markov market states using efficient frontier coefficients. Efficient frontiers can be defined by three functional coefficients. We cluster these coefficients to define market states that follow a Markov process, and develop portfolios from this process.
Digital payment platforms such as Venmo work great for sharing a dinner bill with friends, buying gifts at a pop-up shop or making payments without cash or credit cards.
New flavours, scents, or formulations – we see them every day on the supermarket shelf. Despite line extensions being among the most common strategies to build a brand, they’re expensive, risky, and come with an average fail rate of about 40%.
The world’s total population is expected to reach 9.9 billion by 2050. This rapid increase in population is boosting the demand for agriculture to cater for the increased demand. Below are some of the latest research and features on agriculture and farming in the Agriculture channel on Newswise.
New research from the Indiana University Kelley School of Business finds renewed value in stores returning to an old concept — the store showroom — particularly when larger, big-ticket durable goods are involved.
Consumers value circular program products more because they evoke psychological ownership. Marketers and policymakers should consider this when implementing circular programs.
Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.
Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.
The funding will be used to advance a novel technology, which combines Raman spectroscopy and machine learning to identify body fluid traces at crime scenes.
Taylor Swift’s Swifties and professional football fanatics typically do not rub elbows. But in the past two weeks, they’ve been finding some common ground. When the pop superstar attended a Sunday night prime time NFL match-up between the Kansas City Chiefs and the New York Jets, her appearance set in motion a frenzy of attention and situated the league in front of a new fan base.