Newswise — (Toronto, Apr. 4, 2018) - The Princess Margaret Cancer Foundation announces the launch of Colour Your Hair to Conquer Cancer, a bold and engaging new fundraising initiative benefiting the Princess Margaret Cancer Centre. Colour Your Hair to Conquer Cancer, presented by Trade Secrets, invites Canadians to colour their hair this May and raise funds to help Conquer Cancer In Our Lifetime. The program celebrates diversity and inspires creativity. It encourages people across the country to be bold and choose a different hair colour to raise funds for cancer research.
“Colour Your Hair to Conquer Cancer is a fun, new program that will make a real difference in supporting the incredible work being done at The Princess Margaret, one of the top 5 cancer research centres in the world,” said Michael Burns, President and CEO of The Princess Margaret Cancer Foundation. “I am looking forward to colouring my own hair a bright, bold shade to support cancer research and challenging others to do the same.”
Participants can either make a direct donation online, on their mobile phone or they can set a fundraising goal and ask others to support them to “Get Their Colour On!”
Jo-Ann McArthur, cancer survivor and participant, is colouring her hair because she knows firsthand the value of research. "I have benefited from the leading-edge research, new targeted therapies, and as a result now I am just monitored yearly. I'm going to choose the colours of The Princess Margaret, as a bit of an homage and a thank you. I'm going to go with the dark blue as well as some streaks of gold. To me that kind of says hope and blue skies,” said McArthur.
“We are transforming cancer care through research and innovative clinical programs at The Princess Margaret. Funds from this program will allow our researchers and clinicians to find tomorrow’s treatment, today and to improve patient care for all Canadians,” said Dr. Mary Gospodarowicz, Medical Director of the Princess Margaret Cancer Centre.
For more on Colour Your Hair to Conquer Cancer visit colour2cc.ca
To download photo and video assets visit colour2cc.ca/Media-Room
About Princess Margaret Cancer Centre Princess Margaret Cancer Centre has achieved an international reputation as a global leader in the fight against cancer and delivering Personalized Cancer Medicine. The Princess Margaret, one of the top 5 cancer research centres in the world, is a member of the University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital, Toronto Rehabilitation Institute and The Michener Institute for Education at UHN. All are research hospitals affiliated with the University of Toronto. www.theprincessmargaret.ca
About The Princess Margaret Cancer Foundation The Princess Margaret Cancer Foundation at University Health Network is raising funds to lead the way in Personalized Cancer Medicine at the Princess Margaret Cancer Centre, which includes The Campbell Family Cancer Research Institute and The Campbell Family Institute for Breast Cancer Research. The PMCF has a long history of launching successful fundraising brands such as The Enbridge Ride to Conquer Cancer, Rexall Onewalk and Scotiabank Road Hockey to Conquer Cancer. www.thepmcf.ca
About Colour Your Hair to Conquer Cancer
In May 2018, join us and Colour Your Hair to Conquer Cancer. Be Bold, Choose Your Hair Colour, Raise Funds for Cancer Research and Challenge Others! Funds raised from this campaign will help fund world leading research happening at The Princess Margaret, one of the top 5 cancer research centres in the world. Sign up today www://colour2cc.ca