Inspire or Rot: School Lunch Guidelines Will Fail if Youngsters Are Not Motivated
Cornell UniversityDavid R. Just and Brian Wansink, co-directors of the Cornell University Center for Behavioral Economics in Child Nutrition and professors of marketing, discuss the difficulties that some schools are having in implementing new federal school-lunch nutrition guidelines. NOTE: More information about school-lunch nutrition is available at: http://www.smarterlunchrooms.org/