Rutgers Tobacco, Vaping Expert Available to Discuss FDA’s Finalized Enforcement Policy Targeting Flavored E-cigarettes That Appeal to Youth

A Rutgers University expert on tobacco and vaping is available to comment on the FDA’s enforcement policy on unauthorized flavored cartridge-or pod-based e-cigarettes that appeal to children, including fruit and mint flavors.

“Countless young people are already addicted to Juul and similar e-cigarette products,” said Cristine Delnevo, director of the Rutgers Center for Tobacco Studies. “With the FDA’s announced enforcement action, many will likely switch to menthol pods or tobacco flavored pods for their nicotine. The FDA should closely monitor the crossover appeal of those products when evaluating the effectiveness of this action. Additionally, many young people use pod-based e-cigarettes that contain very high nicotine concentrations. If the enforcement action on flavored pod-based e-cigarettes fails to reverse the epidemic of teen use, broader actions aimed at nicotine concentrations or the devices themselves may be warranted.”

To interview Delnevo, contact Maud Alobawone at [email protected] or 848-445-1913.

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