Newswise — The Center for Financial Policy at the University of Maryland’s Robert H. Smith School of Business presents the webinar “Decomposing the Value of Corporate Culture,” 9 a.m. Tuesday, Aug. 18, as part of its CFP-UBS Quant Insight Series.

Jillian Grennan, assistant professor of finance at Duke University’s Fuqua School of Business, will discuss measuring corporate culture in a manner consistent with the distinct dimensions emphasized by psychologists:

(1) the content of cultural values or what is deemed important (e.g., collaboration, innovation); 

(2) the consensus or how widely shared the values are across employees; 

(3) the intensity of feelings about the importance of the values (e.g., are employees willing to sanction others) and;

(4) the focus or how concentrated attention is over different values. Grennan also will demonstrate how the measures of corporate culture improve upon traditional valuation approaches.  Read the research before the event.

Registration – here -- closes 9 a.m. Monday, August 17. Enter Paul Winter/CFP when asked for a UBS contact.