How Technological, Socioeconomic and Geopolitical Forces are Altering Everything We Know about Marketing
A new study examines technological, socioeconomic and geopolitical forces altering the marketing industry -- including deepening consumer relationships -- and the implications for marketing managers, educators and researchers.
6-Aug-2020 3:50 PM EDT Add to Favorites
29-Jul-2020 1:45 PM EDT Add to Favorites
August 1 is the preferred deadline for Maryland businesses to apply for a Maryland Smith-coordinated program designed to increase expertise in international expansion and global business strategies.
27-Jul-2020 4:40 PM EDT Add to Favorites
Experts representing Maryland Smith and the World Trade Organization will discuss COVID-19’s impact on global trade, the WTO response and implications for the future of trade.
24-Jul-2020 11:20 AM EDT Add to Favorites
Risk experts representing the University of Maryland's Center for Financial Policy and Freddie Mac will discuss the evolution of enterprise risk management, top risk issues affecting the mortgage industry and the role of analytics in risk management...
23-Jul-2020 4:55 PM EDT Add to Favorites
23-Jun-2020 2:40 PM EDT Add to Favorites
The FAA has extended funding for the Maryland Smith-supported consortium that has developed decision support tools, operational and system concepts, and policymaking tools that benefit the FAA, the airline industry and the flying public.
12-Jun-2020 9:05 AM EDT Add to Favorites
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
2-Jun-2020 3:10 PM EDT Add to Favorites
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23-Jul-2020 8:05 AM EDT
14-Jul-2020 9:35 AM EDT
Maryland Smith finance professor and former risk executive Clifford Rossi’s new study examines the future implications of a predicted increase in hurricane activity for the likes of borrowers and mortgage credit investors.
10-Jul-2020 8:40 AM EDT
24-Jun-2020 1:45 PM EDT
Lingling Zhang, drawing from recent research into ways political campaigns spend their marketing budgets, examines polarized social media messaging as increasingly prominent as a grassroots strategy in an election season impacted by COVID-19-induced...
17-Jun-2020 4:40 PM EDT
Work Habits of Highly Effective Teams: Insight for Businesses Operating or Reopening Amid Coronavirus
Maryland Smith workplace expert Cynthia Kay Stevens gives advice that organizations can use to better support their teams as they take on complex problems including those posed by operating or reopening amid restrictions imposed by COVID-19.
10-Jun-2020 4:05 PM EDT
In the wake of unrest like that from the George Floyd protests, some companies will be slow to release statements, wary of having their message misconstrued by those who disagree. But silence is not a winning strategy, says marketing professor Amna...
8-Jun-2020 4:40 PM EDT
3-Jun-2020 10:05 AM EDTSee All Experts