Concept Using ‘Reference Prices’ Offers Another Way of Looking at How Consumers Make Their Choices, Johns Hopkins Researcher Says

A new study by a Johns Hopkins University researcher presents a broader model using “reference prices,” which he says may better account for how consumers make their choices.
24-Jul-2018 5:05 PM EDT Add to Favorites

The ‘Moral Disgust’ Some Feel for Counterfeit Items Can Extend To the Genuine Products Being Copied

A study co-authored by a Johns Hopkins University marketing expert says this feeling of revulsion is not limited to counterfeit products; it also may extend to the genuine items being copied. This should raise alarms among the makers of legitimate...
16-Jul-2018 3:50 PM EDT Add to Favorites

What’s the Deal? Consumers Respond in Different Ways To ‘Conditional’ Sales Promotions, Johns Hopkins Researcher Finds

A recent study co-authored by a Johns Hopkins University researcher shows, savvy sellers can present the promotions in ways that may boost profits while also satisfying customers. The paper’s findings refute the common belief that sales promotions...
20-Jun-2018 9:05 AM EDT Add to Favorites

Misperceptions of Deadlines Can Have Negative Influence On Daily Decision Making, Johns Hopkins Researcher Shows

Two recent studies by a Johns Hopkins Carey Business School researcher conclude that our misperceptions based on deadlines have a direct and negative impact on how we perform certain tasks. Both papers appeared recently in the Journal of Consumer...
15-May-2018 10:05 AM EDT Add to Favorites

Life Sciences Firms’ Lost Opportunities and ‘CryptoRuble’ Among Topics in Research Magazine from Johns Hopkins Carey Business School

The spring 2018 issue of Changing Business, the twice-yearly magazine showcasing faculty research from the Johns Hopkins Carey Business School, is now available online and in print.
3-May-2018 12:05 PM EDT Add to Favorites

Boston University Questrom School Dean to Speak at Johns Hopkins Carey Business School Graduation

.Kenneth W. Freeman, Allen Questrom Professor and Dean at Boston University, is the featured speaker at the Johns Hopkins Carey Business School’s graduation ceremony, Tuesday, May 22, at the Joseph Meyerhoff Symphony Hall in Baltimore.
28-Feb-2018 3:05 PM EST Add to Favorites

Preserving Consumer Access in Pharmaceuticals Marketplace Is Topic of Symposium at Johns Hopkins Carey Business School

The Johns Hopkins Carey Business School will host an all-day symposium March 19 on preserving consumer access in the complex pharmaceuticals marketplace. The event, to be held at Carey’s Harbor East campus, is directed by Stacey B. Lee, a Carey...
28-Feb-2018 9:05 AM EST Add to Favorites

Reluctance to Share Innovations with Peer Firms Means Lost Opportunities for Life Sciences Companies

Professor Phillip Phan of the Johns Hopkins Carey Business School says the reluctance by life sciences companies to share information with sector peers reduces potential innovations and benefits.
17-Jan-2018 12:05 PM EST Add to Favorites

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