A Washington and Lee University finance professor has updated a study demonstrating that over the course of the event’s 43-year history, the Super Bowl winner has correctly predicted whether the market will go up or down 77 percent of the time.
With an average price tag of nearly $3 million for every 30-second ad, Super Bowl ads are a tougher sell in this year’s troubled economy, but Wake Forest University marketing professor Sheri Bridges says they are still worth the money.
Dr. John Antil, associate professor of marketing at the University of Delaware, has tracked Super Bowl ad trends for 20+ years. He is available for interviews about Super Bowl XLIV commercials: the actual value of being a sponsor, ads as a driver to “new media”, CBS’ price slashing, controversial ads and more.
Government financial support that has bolstered this country's commercial news business since its colonial days is in sharp decline and is likely to fall further, according to a report released today by the University of Southern California’s Center on Communication Leadership & Policy. Because these cutbacks are occurring at the height of the digital revolution, they will have an especially powerful impact on a weakened news industry.
Shakespeare may have written, "The play's the thing," but chances are that the playwright never thought his sentiments could be applied to the life sciences.
Art Wheaton, Cornell University automotive industry expert, comments on the impact of accelerator-part problems in several Toyota cars and trucks.
David Allan, Ph.D., an entertainment marketing expert and professor at Saint Joseph’s University in Philadelphia, says the big news this year about Super Bowl commercials is what viewers won’t see.
Untrained interviewers and too much small talk can result in poor hires and promotions.
The stereotype of a man’s reluctance to ask for driving directions appears to hold true in the retail store as well. A new study of consumer behavior from the University of New Hampshire shows that women are much more likely to seek out other people for guidance about purchases whereas men are more apt to go it alone.
Consumer demand for value will persist after economic recovery, leading to bankruptcy for some firms if they don’t adjust positioning. But firms can thrive with two strategies--"just good enough" and "altered amotization" say marketing experts at TCU and LSU.
While the Leading Index for Indiana (LII) for December continues "its unenergetic climb," for the first time since its release in October of last year, the state economic indicator was higher than it was a year earlier.
The Internet has made online auction sites somewhat ubiquitous—and has facilitated the rise of name-your-own-price (NYOP) auctions, a few of which are quite popular and profitable. With NYOP auctions, as most prominently exemplified by Priceline, consumers bid on products or services without knowing the threshold price. If their bid exceeds the concealed threshold price, they receive the product at the amount they’ve bid.
Conflicts of interest in mutual funds between managers, fund sponsors, and shareholders are, in some ways, the nature of the beast given that mutual fund managers benefit from high-paying risky investments while sponsors and shareholders tend to benefit from lower risk investments.
An international report on new business development released Thursday (Jan. 14) in Santiago, Chile, includes the first global study of social entrepreneurship, co-produced by a professor at Indiana University's Kelley School of Business.
A homeowner’s station in life and personal spending beliefs and habits are important indicators of the borrower’s potential for home-mortgage default, say researchers in the University of Alabama at Birmingham (UAB) School of Business.
UC Berkeley real estate expert Kenneth Rosen discusses his policy and reform proposals at the Financial Crisis Inquiry Commission’s first public hearing.
As shareholders of publicly traded companies look ahead to corporate board elections this spring, new research at Indiana University's Kelley School of Business suggests that a lack of enthusiasm for slated directors can affect stock prices and lead to management turnovers.
Consumers – especially women -- felt slightly more stress concerning their debt during December, but the increase was relatively small considering their holiday shopping spree, a new survey suggests.
With job satisfaction rates at a record low Loyola University Health System expert helps individuals and businesses stay healthy during difficult times.
The most innovative CEOs spend 50 percent more time practicing five specific innovation skills than do their less creative counterparts, according to a six-year study by three prominent business scholars.
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