Those Funny Ads May Make You Laugh, but Maybe Not Buy
University of ArizonaAdvertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.
Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.
Dr. Hooshang Amirahmadi, founder and president of the American Iranian Council and a former Iranian presidential candidate, to address the conflict between Trump and Silicon Valley values
New research from NYIT (New York Institute of Technology) details reasons why some people intentionally give bad gifts.
DHS S&T will host an industry day to connect technology startups and investors to new opportunities for research and development of cybersecurity active defenses for the nation’s financial services sector critical infrastructure.
Compensation in response to a data breach is most effective when it meets customers’ expectations for what is appropriate, according to a new study by information systems researchers at the University of Arkansas.
Lawrence Livermore National Laboratory has been honored with a Gold 2016 Optimas Award for Recruiting from Workforce Magazine, recognizing the Lab for excellence in its military internship programs.
On Giving Tuesday, holiday donation campaigns launch into high gear, with various year-end appeals supporting a whole array of causes. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows the donation decision often comes down to something called a “charity beauty premium.
U.S. Department of Veterans Affairs Secretary Robert A. McDonald has appointed Thomas A. Cavalieri, DO, Dean and Professor of Medicine at the Rowan University School of Osteopathic Medicine, to serve on the VA National Academic Affiliations Council.
DHS S&T announced an information sharing tool for first responders, will now be implemented in some NATO member and partner countries as part of a pilot.
The three magic musts for a stock market rally? It must be a major macroeconomic news day, a pre-election day, and there must be a Democrat president in the White House, according to new research by Berkeley-Haas Prof. Emeritus Terry Marsh.
Undergraduate business students took the lead building an agency to increase brand awareness and target marketing to millennials.
Randal Vaughn, Ph.D., professor of information systems in Baylor University’s Hankamer School of Business, said that while most online merchants he uses such as Jet.com and Amazon seem to have excellent consumer protections in place, he has a few tips to help consumers be smart online shoppers.
Reports of Detroit’s revival may be premature. Despite the news media’s portrayal of Motown as a comeback kid, most revitalization is occurring in a small swath of the city’s core, while the rest of Detroit continues to decline, finds a new study led by a Michigan State University scholar.
The University of Texas at Austin has a unique scholarship opportunity for startup founders interested in earning an MBA. Jon Brumley Texas Venture Labs will award two scholarships during a shark-tank style pitch competition at UT Austin on February 24, 2017.
People with low incomes need to save at least some of their tax returns for rainy days, no matter how hard it is to set aside money, a new study shows.
Join us November 29 from 1-2 p.m. ET for a discussion with the S&T and CIRI. Experts from CIRI will be available to answer your questions on a range of critical infrastructure issues.
An alliance between two companies isn’t automatically a “win-win,” but managers can take steps to ensure the best outcomes from strategic partnerships.