UW-Madison Spinoff Wants to Help Out in the Grocery Aisle
University of Wisconsin–MadisonWhen Wes Schroll moved from a dorm into an apartment and began grocery shopping, he hated it. “Every single one had the same issues,” he says. “I had no idea how much I'd spent until I checked out. Coupons were a pain in the butt, so I never used them. And the checkout was inefficient." Pointing to his smartphone, he adds, "I figured there had to be some way to utilize these pieces of technology that everyone has to streamline the process.”