UPDATE 3 FEBRUARY 2017: Newswise Live Event: Science of the Super Bowl video is available on demand now.

Featured Experts appearing in video

Dr. Kenneth Kim, University at Buffalo, Associate Professor Operations Management and Strategy Department

Dr. Vikram Chib, Johns Hopkins School of Medicine, Assistant Professor of Biomedical Engineering

Jesse Piburn, Oak Ridge National Laboratory, Research Scientist in Geographic Data Sciences

Dr. Timothy Fong, UCLA School of Medicine, Professor of Psychiatry and Co-Director of UCLA Gambling Studies Program.

Newswise — January 27, 2017 — Reporters, please join us on Thursday, February 2 at 2 pm ET, for a live event featuring a panel of experts who will scientifically analyze various aspects of this major pop culture event.

They will discuss:

1- gambling as one of the major aspects of the Super Bowl and a major problem for people with gambling addiction

2- choking under pressure and its relationship to compensation

3- use of data science and analytics of performance during the game

4- whether Super Bowl ads affect stock prices

Reporters can participate in this live event from any device -- PC, Mac, iPad, iPhone or Android device (with a webcam) from anywhere with a good internet connection. To participate and ask questions, you must be on video, just as a normal news conference. Register here as soon as possible for guaranteed seating; there is limited seating in the virtual room. We will send you directions for attending the event.