Newswise — The FT-Michigan Ross poll will aim to find out whether Americans, in Ronald Reagan's famous proposition, feel better off than they did four years ago, and how their financial wellbeing will impact their vote in the 2024 presidential election. From mid-November, the poll will run for 12 months leading up to the election. 

“There’s always been an assumption that U.S. voters, particularly in key swing states, are motivated chiefly by their finances. We’re not 100% sure that’s still the case in the current polarized environment, and the FT-Michigan Ross Poll intends to find out whether the economy still drives voter behavior in the same way it has historically,” said Peter Spiegel, U.S. Managing Editor at the Financial Times. “We’re really pleased we can bring the expertise at The University of Michigan to bear to help us understand those economic and electoral dynamics.”

“We look forward to this partnership with the Financial Times. We appreciate the opportunity for our faculty experts to provide their unique perspectives on the poll results, as well as the economic implications of voter sentiment,” said Sharon F. Matusik, Edward J. Frey Dean of Business, University of Michigan. 

The FT-Michigan Ross Poll will be conducted by Democratic polling firm Global Strategy Group and Republican polling firm North Star Opinion Research. It will survey an online sample of 1,000 registered voters from a variety of socio-economic groups across the country and has a margin of error of plus or minus 3.1 percentage points at 95% confidence level.

About Michigan Ross

The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is building a better world through business. Through thought and action, members of the Ross community drive change and innovation that improves business and society. Michigan Ross is consistently ranked among the world's leading business schools. Academic degree programs include the Bachelor of Business Administration, Full-Time MBA, Part-Time MBA (Online and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Business Analytics, Master of Management, Master of Supply Chain Management, and PhD. In addition, the school delivers programs for individuals and custom executive education programs targeting general management, leadership development, and strategic human resource management. For more information, visit

About the Financial Times 

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.