Olin Study: The Unintended Consequences of Tinkering with Online Prices
Washington University in St. LouisRetailers didn't realize offering different prices to consumers actually could backfire — until researchers from Washington University in St. Louis, UCLA and Alibaba had the data to show it. Using data from 100 million Alibaba customers who shopped at 11,000 retailers over 1 month in 2016, the researchers looked at consumers who left products — carrying special price promotions — untouched in their online shopping carts for more than 24 hours. The results were surprising.