National Survey Finds Journalists Use Traditional News Gathering Sources Just as Extensively as Online Sources
George Washington UniversityIn November and December 2008, more than 12,000 editors and journalists participated in a study conducted by Cision, GW's Graduate School of Political Management, and Don Bates, adjunct professor with the school and PR veteran. The survey's goal was to inform best practices and teaching in the public relations and political management fields and to deepen understanding of how editors and reporters use and value outside resources, including social media.