Multi-Media Project Targets Binge Drinking and HIV Infection Among Hispanic/Latino Young Adults
Research Society on AlcoholismHealth-promotion and disease-prevention efforts can no longer use a one-size-fits-all approach. Efforts targeting emerging adult populations – encompassing late adolescence and early adulthood – must embrace and utilize multi-pronged, multi-media approaches in order to be successful. This presentation discusses a unique media-awareness campaign designed to reduce binge drinking, as well as associated HIV/HCV risk, among Hispanic/Latino emerging adults.