Replacing the ‘Sin’ with ‘Sports’: Reinventing Las Vegas
University of Nevada, Las Vegas (UNLV)The world knows Las Vegas by a number of names, ‘Sin City’ being one of the most prominent. Gambling and entertainment have long been the primary selling points for tourism here, but the city has now positioned itself as a sports mecca – the ‘Greatest Arena on Earth’. Featuring everything from Formula 1 championship racing to the NFL’s top prize in the Super Bowl, the events signing on are getting larger and more spectacular.