With back-to-school season in full swing, tech-savvy consumers are using their smart phones and apps to find the best bargains. Many shoppers, however, are still reluctant to make those purchases using their mobile devices, according to a new report by Ryerson University’s Centre for the Study of Commercial Activity (CSCA).
A national audience will see how Indiana University Kelley School of Business alumnus Derek Pacqué handled the pressure of making a pitch for his company before a panel of potential investors on the ABC television show "Shark Tank" on Friday.
Your mood for food can be changed by a restaurant’s choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.
Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a study from Washington University in St. Louis.
Advertising used to build a positive image for countries as they compete for foreign direct investment varies significantly depending on a country’s income, according to a recent benchmark study by Daniel Baack, an assistant professor of marketing at the Daniels College of Business at the University of Denver, and Rick T. Wilson, assistant professor of marketing and international business at Hofstra University.
Rohit Verma, professor of Service Operations Management at Cornell University’s School of Hotel Administration, comments on Google’s announcement this week that it plans to acquire travel guide company Frommer’s. “Frommer’s purchase will allow Google to include reliable expert opinion along with hotel searches. This new feature – along with Google Maps that allows users to see the location of each hotel – can potentially shift more share of hotel searches to Google from other sources such as online travel agencies Expedia, Travelocity and Orbitz, or customer review sites such as TripAdvisor,” said Verma.
The content of alcohol ads placed in magazines is more likely to be in violation of industry guidelines if the ad appears in a magazine with sizable youth readership, according to a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.
Promoters of concerts and sporting events don’t tend to be big fans of the ticket-resale industry. While primary ticket sales in the United States earn about $20 billion annually, some resentful promoters see the estimated $3 billion made each year in the ticket-resale market as revenue that got away. But a working paper by researchers at Johns Hopkins University and the University of Michigan argues that event promoters can profit by embracing the resale market.
A study finds that women and older food consumers are more likely to buy local.
New cross-cultural research from Ryerson University reveals buyers increase purchase intentions when they identify with clothing models.
Hotels looking to attract “green” consumers must not only practice sustainable business practices and be committed to sustainability as an environmental goal but should effectively communicate those practices to green consumers who exhibit specific behavior patterns and characteristics when compared with consumers in general, according to new research from the University of New Hampshire Whittemore School of Business and Economics.
study finds female athletes rarely used as ad spokespeople and when they are used, advertisers often waste their potential.
Darden professor and researcher Thomas Steenburgh, who joins Darden's area in marketing, finds that "mixing it up" can match sales people with the compensation packages that best suit their selling styles and won't break the bank.
While consumers may look forward to mobile coupons and touch-less payment, researchers at the University of Arkansas are examining these new technologies to address the potential for theft and fraud. The Walton College of Business at the University of Arkansas has partnered with the leading retail trade association on a research initiative to address risks associated with these emerging technologies.
For many Olympic athletes, gold medals often translate to product endorsements for an athlete. But several factors are also taken into account for endorsements.
Reality stars like Kim Kardashian and Lauren Conrad are using their star power to promote consumer brands and products on Twitter. The concept is simple: With thousands, sometimes millions, of followers, celebrities are compensated by companies to tweet on their behalf. But do these celebrity-sponsored tweets really help to market a product? New research from Saint Joseph's University in Philadelphia explores this trend and its effectiveness in marketing to young adults between the ages of 18 and 27.
A study shows that, contrary to popular belief, there’s a positive association between higher neighborhood density and the value of single-family residential properties.
A picture may be worth a thousand calories, a new study suggests. Looking at images of high-calorie foods stimulates the brain’s appetite control center and results in an increased desire for food, according to the study, which will be presented Monday at The Endocrine Society’s 94th Annual Meeting in Houston.
Personalized email advertisements are far more likely to repel customers than to endear them. But a study – which drew from 10 million marketing emails sent to 600,000 customers – also shows there is a way companies can use personal information without driving customers away: send them deals on products they want.
A new study by marketing researchers at the University of Arkansas shows that American consumers ignore the amount sodium they eat, even though excessive sodium intake contributes to cardiovascular disease. The good news is that education campaigns about the effects of excessive sodium intake work: Consumers – both hypertensive and non-hypertensive – will modify their purchase intentions if they are given this information.
RSS
Medicine keyboard_arrow_right
Sciencekeyboard_arrow_right
Life keyboard_arrow_right
Business keyboard_arrow_right
Journal News keyboard_arrow_right
By Location keyboard_arrow_right
Meetings, Grants, and Events keyboard_arrow_right