Too Much of a Good Thing?
Stanford Graduate School of BusinessIn business, too much of a good thing can be hazardous to your health, says Stanford Business School's William Barnett, who took a close look at the volatile semiconductor industry to see why certain companies survive the industry's notorious shakeouts and others do not. He found that when a company introduces more than one product at a time, the firm benefits from its larger size, but also suffers a higher risk of failure. In other words, while growth is good, growing all at once is not.