Today I would like to provoke your curiosity with this week’s top articles about the AstraZeneca vaccine suspension, whether a hot tub soak is an alternative to exercise, and wood floors that generate energy.
Like you, we’re always interested in learning more about what journalists are looking for as they juggle an onslaught of story leads during a tumultuous historical moment. To better understand the interests and challenges of journalists covering COVID and the environment, we have done some research and compiled a few highlights from recent interviews with reporters. If you are interested in pitching articles related to these topics, these insights into their thinking and priorities might be helpful.
Can you distinguish between Rembrandt or Shakespeare versus A.I.-generated art? How would I like it if my landlords installed a face recognition system for access to my apartment? Do I care if my automated vacuum will kill a ladybug or a spider? Should we just accept humanity’s impending doom?
Last week I had the privilege to be one of 2000+ attendees of ONA19, the Online News Association conference in New Orleans. I am still buzzing with excitement, filled with new ideas and information I want to take action on and share with my colleagues at Newswise.
Do you have research but no news release?
Here are some recent articles published in the popular newsletter Healthline that mention Newswise articles. Thanks for the mentions, Healthline!
Here is how we transformed this news release (https://www.newswise.com/articles/don%E2%80%99t-fry-this-summer2) about summer health tips from Rutgers Robert Wood Johnson Medical School into a video that can be shared on social media.
If you are wondering what happens at a Fast Pitch event, take a look at this video.
This is a brief video tutorial for our newest members on how to upload your submissions to Newswise.
One of the things we like to do to help our contributing members is to help discover interesting news items that might have been overlooked in the effort to promote the latest happenings at an organization. This can happen. It’s understandable that you want to promote your faculty member or researcher who was published in a “prestigious” journal or presented findings at a scientific meeting. We understand that you need to appease your stakeholders as you reach out to your community. However, when it comes to reaching out to the general media via our wires, focusing on the honor can sometimes cloud over what really gets journalists’ attention: the noteworthy news item. So how can you transform the announcement or a light feature into a research-results type article when you submit your news on Newswise? Perhaps all it takes is a little tweaking of the headline and the description.
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