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Our News on Newswise

Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again


Marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s...
21-May-2015 10:05 AM EDT

Vying for Seats in the C-suite: Marketing and Public Relations’ Focus is Too Narrow, Baylor Study Suggests


Corporate communicators and marketing teams are often in direct competition to be in the “C-suite” — the coveted boardroom seats — according to a study by a Baylor University researcher.
11-May-2015 11:00 AM EDT

Gift from Matthew B. Lindner and Carl H. Lindner III to Transform Baylor’s Film and Digital Media Program


Baylor University announced a $2 million gift from two Cincinnati residents to create the Matthew B. Lindner Endowment for Excellence in Film and Digital Media. The gift will help make the Film and Digital Media program a freestanding department...
6-May-2015 12:05 PM EDT

Suntanned in Paradise? Baylor Researcher Explores Why Some People Risk Skin Cancer


Tanning as “paradise” — the depiction in ads and magazines of smiling people sporting even tans and often enjoying exotic vacation spots — may influence people to tan in the sun or tanning beds and take risks with UV ray exposure and...
13-Apr-2015 4:05 PM EDT

‘The Gathering on the Brazos,’ a Grass-Roots Worship and Prayer Service at Baylor's McLane Stadium, to be a ‘Genesis’ for National Unity

A national grass-roots movement to cut across racial, socioeconomic and denominational divides to achieve Christian unity begins with a worship and prayer service for thousands this Sunday, March 29, at Baylor University’s McLane Stadium.
24-Mar-2015 2:05 PM EDT

‘Violence-Free’ Zones Improve Behavior and Performance in Middle and High School Students

A youth violence-reduction mentoring program for trouble-plagued schools in urban centers has contributed to improved student behavior and performance at high-risk middle and high schools in Milwaukee, Wisconsin, and Richmond, Virginia, according to...
23-Mar-2015 11:05 AM EDT

Researchers Use Roommate Selection Data to Examine Attitudes Toward Minority Groups


A new working paper from the National Bureau of Economic Research, authored by researchers from Baylor University, Texas A&M University and the University of California-Davis, examines the attitudes and preferences of white males toward black males...
3-Mar-2015 3:05 PM EST

Baylor President Ken Starr Announces Appointment of Dr. Todd Still as Dean of Truett Seminary


Baylor University President and Chancellor Ken Starr has announced the appointment of New Testament scholar Todd D. Still, Ph.D., as the fifth dean of Baylor’s George W. Truett Theological Seminary.
25-Feb-2015 2:00 PM EST

Our Experts on Newswise

World War II Hero/Movie Star Audie Murphy Was “Plagued by Post-Traumatic Stress Syndrome,” Baylor Historian Says

6-May-2015 3:05 PM EDT

Film Expert Discusses Gender Bias in Hollywood, 2015 Oscar Nominees


19-Feb-2015 4:00 PM EST

NBC Anchor's "Fog of Memory" -- His Explanation for False Claim About Being Shot Down in Iraq -- Is Likely "Spot On," Baylor Psychologist Says

5-Feb-2015 1:00 PM EST

Religion Can Help College Women Who are Sexual Victims Deal with Emotional Damage and Distrust, Study Finds

29-Jan-2015 12:00 PM EST

Is the Customer Always Right? Workplace Deviance Expert Tackles Age-Old Question


As long as there are servers in restaurants, there will be disagreeable customers who give them a hard time. Are those customers always right? And how should a server respond? Employers and managers can take preemptive steps to help their...
12-Jan-2015 4:00 PM EST

Being Nice, Not Naughty: Christmas Cheer and New Year's Resolutions


17-Dec-2014 10:00 AM EST

Resolving to Be More Generous in the New Year


Instead of always receiving, how can we resolve to be more generous in the New Year? Baylor University philanthropy expert Andy Hogue offers four ways individuals and families can develop a spirit of generosity in the New Year.
16-Dec-2014 12:00 PM EST

Baylor University Experts Available to Comment on Holiday Topics

Baylor University experts are available to comment on a number of topics during the Thanksgiving, Christmas, and holiday season.
21-Nov-2014 4:00 PM EST

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