Marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s...
21-May-2015 10:05 AM EDT
Vying for Seats in the C-suite: Marketing and Public Relations’ Focus is Too Narrow, Baylor Study Suggests
Corporate communicators and marketing teams are often in direct competition to be in the “C-suite” — the coveted boardroom seats — according to a study by a Baylor University researcher.
11-May-2015 11:00 AM EDT
Gift from Matthew B. Lindner and Carl H. Lindner III to Transform Baylor’s Film and Digital Media Program
Baylor University announced a $2 million gift from two Cincinnati residents to create the Matthew B. Lindner Endowment for Excellence in Film and Digital Media. The gift will help make the Film and Digital Media program a freestanding department...
6-May-2015 12:05 PM EDT
Tanning as “paradise” — the depiction in ads and magazines of smiling people sporting even tans and often enjoying exotic vacation spots — may influence people to tan in the sun or tanning beds and take risks with UV ray exposure and...
13-Apr-2015 4:05 PM EDT
‘The Gathering on the Brazos,’ a Grass-Roots Worship and Prayer Service at Baylor's McLane Stadium, to be a ‘Genesis’ for National Unity
A national grass-roots movement to cut across racial, socioeconomic and denominational divides to achieve Christian unity begins with a worship and prayer service for thousands this Sunday, March 29, at Baylor University’s McLane Stadium.
24-Mar-2015 2:05 PM EDT
A youth violence-reduction mentoring program for trouble-plagued schools in urban centers has contributed to improved student behavior and performance at high-risk middle and high schools in Milwaukee, Wisconsin, and Richmond, Virginia, according to...
23-Mar-2015 11:05 AM EDT
A new working paper from the National Bureau of Economic Research, authored by researchers from Baylor University, Texas A&M University and the University of California-Davis, examines the attitudes and preferences of white males toward black males...
3-Mar-2015 3:05 PM EST
Baylor University President and Chancellor Ken Starr has announced the appointment of New Testament scholar Todd D. Still, Ph.D., as the fifth dean of Baylor’s George W. Truett Theological Seminary.
25-Feb-2015 2:00 PM EST
World War II Hero/Movie Star Audie Murphy Was “Plagued by Post-Traumatic Stress Syndrome,” Baylor Historian Says
6-May-2015 3:05 PM EDT
19-Feb-2015 4:00 PM EST
NBC Anchor's "Fog of Memory" -- His Explanation for False Claim About Being Shot Down in Iraq -- Is Likely "Spot On," Baylor Psychologist Says
5-Feb-2015 1:00 PM EST
Religion Can Help College Women Who are Sexual Victims Deal with Emotional Damage and Distrust, Study Finds
29-Jan-2015 12:00 PM EST
As long as there are servers in restaurants, there will be disagreeable customers who give them a hard time. Are those customers always right? And how should a server respond?
Employers and managers can take preemptive steps to help their...
12-Jan-2015 4:00 PM EST
17-Dec-2014 10:00 AM EST
Instead of always receiving, how can we resolve to be more generous in the New Year? Baylor University philanthropy expert Andy Hogue offers four ways individuals and families can develop a spirit of generosity in the New Year.
16-Dec-2014 12:00 PM EST
Baylor University experts are available to comment on a number of topics during the Thanksgiving, Christmas, and holiday season.
21-Nov-2014 4:00 PM EST