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Mobile Apps and Online Reviews Influence Consumer Behavior


Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct link between app use and purchase activity.
30-Sep-2015 7:00 AM EDT Add to Favorites

Human Activity Affecting Microbes in Soil


New research from an Iowa State University ecologist shows that agricultural inputs such as nitrogen and phosphorous alter soil microbial communities, which may have unintended environmental consequences.
23-Sep-2015 11:05 AM EDT Add to Favorites

Digital Textbook Analytics Can Predict Student Outcomes


College professors and instructors can learn a lot from the chapters of a digital textbook that they assign students to read. According to a new Iowa State University study, digital books provide real-time analytics to help faculty assess how...
23-Sep-2015 8:00 AM EDT Add to Favorites

Iowa State Engineer Develops Power-Saving Tools to Keep Solar-Powered Robots in Action


Ran Dai is developing power-management technologies that would allow solar-powered robots to maximize energy production, minimize energy loss and maintain long-term operations. The project is supported by a five-year, $500,000 grant from the NSF.
21-Sep-2015 4:45 PM EDT Add to Favorites

NSF Awards Maximum Support to Iowa State-Based Center for Biorenewable Chemicals


The National Science Foundation has awarded full funding to the NSF Engineering Research Center for Biorenewable Chemicals based at Iowa State. Center leaders say the program has quickly built a legacy of innovation in research, entrepreneurship and...
3-Sep-2015 11:15 AM EDT Add to Favorites

Supplements, Exercise Could Improve Muscle Mass and Strength for Older Adults


Sarcopenia is a natural part of aging, but it’s also a growing public health concern for older adults. That’s why an Iowa State University researcher is testing a combination of supplements and resistance training to slow or reverse the...
2-Sep-2015 12:05 PM EDT Add to Favorites

New Professor Helps Iowa Towns Build Community, Identity and Economy Through Art


Jennifer Drinkwater is on a mission to help Iowa communities apply art in ways that improve the fabric of their towns. She's the new assistant professor of art and visual culture and community art extension specialist at Iowa State University. Her...
27-Aug-2015 6:05 PM EDT Add to Favorites

Are You a Nomophobe?

Iowa State University researchers have developed a questionnaire to help you determine if you suffer from nomophobia or a fear of being without your mobile phone.
26-Aug-2015 4:05 PM EDT Add to Favorites

Our Experts on Newswise

Politics Will Prevent Real Economic Reform in China, Says Iowa State University Professor


Recovering from the economic crisis that rippled through the global markets will be long and difficult for China, said Jonathan Hassid, an assistant professor of political science at Iowa State University who studies Chinese news media and symbolic...
1-Sep-2015 4:05 PM EDT

Iowa State Professor Weighs Pros and Cons of Mergers for Business and Consumers


Investment in research and development is dwarfed by the money corporations spend to acquire other firms. And the return on that investment is not always beneficial for business or consumers, said David King, with Iowa State University’s College...
4-Aug-2015 1:05 PM EDT

Iowa State Professor Returns From Cuba with a Sense of Optimism


Rose Caraway recently returned from Cuba after witnessing the opening of the U.S. Embassy in Havana. It’s a moment the Iowa State University assistant professor of religious studies has hoped for ever since she first traveled to Cuba 12 years ago.
29-Jul-2015 8:00 AM EDT

The Fascination with Selfies and Why Industry Will Follow Disney’s Lead on Selfie Sticks


Technology has fueled the fascination with selfies. Two Iowa State professors talk about the selfie trend and why more entertainment venues will follow Disney's lead to ban selfie sticks.
8-Jul-2015 12:05 PM EDT

Impact of Greek Debt Crisis on National Security and Global Community


7-Jul-2015 3:05 PM EDT

Decision to Remove Artificial Ingredients a Challenge, Says Iowa State Professor


Several major food companies plan to remove artificial ingredients from their products within the next few years. It’s a move that will be a challenge for the industry and likely increase costs, says an Iowa State University professor.
24-Jun-2015 3:05 PM EDT

Women’s Political Speeches and Ads Available Through Online Archive


Voters, scholars and students can search thousands of speeches and political ads from Hillary Clinton and more than 300 women candidates that are easily accessible through the Catt Center's Women's Political Communication Archives at Iowa State...
13-Apr-2015 11:05 AM EDT

Detecting Deception Online Is Not So Easy, Says Iowa State Professor


Phishing scams are such a problem that some businesses are sending out fake phishing emails to employees. An Iowa State University professor says the scams work in part because it's harder to detect deception online.
10-Mar-2015 8:00 AM EDT

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