New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.
Researchers from University of Adelaide published a new paper in the Journal of Marketing that examines how advertising can increase the informativeness of a firm's stock price by reducing its stock price synchronicity.
As Oscars viewership has plummeted, positive news for the film industry can be gleaned from the increasing fragmentation of movie audiences, a trend that is paving the way for filmmakers who might have struggled to produce motion pictures that were previously deemed as less commercially viable.
Despite a growing momentum for initiatives to create more diverse and inclusive work spaces, several barriers still exist. To implement meaningful change, a team of researchers says a holistic and systematic approach is needed to ensure everyone is working from the same playbook.
It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it.
But what if the task is writing an objective review of a company or service? Does the compensation blur the lines of objectivity?
To gauge the popularity, quality, and durability of a consumer product, Professor Andrew Ching of the Johns Hopkins Carey Business School came up with the idea of examining the “inter-purchase” periods for products – that is, the amount of time between one purchase of a product and then the next purchase of the same item to replenish the supply.
Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.
Researchers compared responses to open-ended versus list-based choices, and found that when asked to name as many favorite brands as they could, people seemed to forget to mention items they liked best, choosing less-preferred, but more easily remembered items instead.
A Super League in European soccer was an idea that was appealing to clubs because of the potential payout, but it ultimately lacked a major part of the equation – the fans, says Maryland Smith marketing professor Henry C. Boyd III.
As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State researchers now suggest that it’s not just what is recommended, but how and why it’s recommended, that helps to shape consumers’ opinions.
Family businesses have increasingly drawn the attention of academia over the past several decades. A new book co-edited by Johns Hopkins Carey Business School Professor Phillip Phan – "Innovation, Growth, and Succession in Asian Family Enterprises" (Edward Elgar Publishing/Johns Hopkins University Series on Entrepreneurship) – furthers the discussion, with nine chapters by a range of researchers who specialize in the topic.
Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies consumer resistance to a nationwide plastic bag ban implemented in Chile in 2019.
An international team of interdisciplinary researchers has identified mathematical metrics to characterize the fragility of financial markets. Their paper "Network geometry and market instability" sheds light on the higher-order architecture of financial systems and allows analysts to identify systemic risks like market bubbles or crashes.
New research shows that the marketing communication technique of marketing is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.
Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages.
A world first study from the University of South Australia and the University of Technology Sydney, shows just how important local foods can be for domestic tourism, as the findings show how food can potentially increase visits to local areas by tenfold.
Research shows publicly traded companies under increasing shareholder pressure to deliver short-term returns, rather than planning for long-term success. Such dampens future sources of market and productivity growth, depresses wage growth and stunts economy-wide progress.
Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for elected officials and policymakers to corporate executives and marketers, according to a new scholarly paper by researchers from six universities across the country.
The American Chiropractic Association (ACA) has endorsed five backpacks from Vera Bradley, a leading American bag and luggage company and iconic lifestyle brand. The brand’s Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack® and ReActive XL Backpack® were approved following an evaluation by a review board of ACA chiropractors, who acknowledged both their smart functionality as well as body-healthy features.
New research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Professors found that customer satisfaction does not lead to increased profits via higher rates or greater demand suggests current regulatory controls are effective. Their findings suggest regulators should view investments in customer satisfaction as recoverable costs.