Feature Channels: Marketing

Filters close
Newswise: Stepping into the Esports Field
Released: 27-May-2020 4:45 PM EDT
Stepping into the Esports Field
California State University (CSU) Chancellor's Office

As the burgeoning esports industry continues to explode, it opens new professional opportunities for graduates—from business and marketing to video production. Embracing this, the CSU has begun incorporating esports into student life and academics.

Released: 27-May-2020 3:10 PM EDT
Repeated anecdotes can make speakers less authentic
University of Georgia

Witnessing people repeat a story or anecdote leads their audience to view them as less authentic.

Newswise: First Pitch, The Definitive Guide to Pitching for Entrepreneurs, Launches Today
Released: 19-May-2020 10:55 AM EDT
First Pitch, The Definitive Guide to Pitching for Entrepreneurs, Launches Today
Babson College

Debi Kleiman, executive director at the Arthur M. Blank Center for Entrepreneurship at Babson College, has authored First Pitch: Winning Money, Mentors, and More for Your Startup.

Released: 13-May-2020 10:05 AM EDT
Scarcity reduces consumers' concerns about prices, even during a pandemic, research shows
Indiana University

New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers' tendency to use price to judge a product's quality.

Released: 6-May-2020 1:50 PM EDT
UCLA Health #TeamLA Campaign Unites Los Angeles
University of California, Los Angeles (UCLA), Health Sciences

UCLA Health initiative to unite Los Angeles with four key goals: raise the collective civic spirit, encourage responsible behaviors like maintaining good health, acknowledge the hardships that COVID-19 has presented and show gratitude to local MVPs and heroes.

Released: 30-Apr-2020 7:10 PM EDT
The commercial consequences of collective layoffs
Newswise

Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, and consumers' price sensitivity.

Released: 30-Apr-2020 7:10 PM EDT
The commercial consequences of collective layoffs
American Marketing Association (AMA)

Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, and consumers' price sensitivity.


Showing results

110 of 10

close
1.97581