Feature Channels: Marketing

• share
• favorite_border

Study shows a lack of present, accessible, and legible information about the food consumers buy online, while marketing claims are still prominent. The absence of accessible food labeling can have tangible consequences for public health.

• share
• favorite_border

New research from the University of Notre Dame analyzed the AI bot policies and mechanisms of eight social media platforms: LinkedIn, Mastodon, Reddit, TikTok, X (formerly known as Twitter) and Meta platforms Facebook, Instagram and Threads. Then researchers attempted to launch bots to test bot policy enforcement processes.

• share
• favorite_border

A new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause.

• share
• favorite_border

From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

• share
• favorite_border

The race to control the gen AI market has begun. Who will come out on top?

• share
• favorite_border

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.