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Released: 18-Jun-2021 4:30 PM EDT
There's a good reason online retailers are investing in physical stores
American Marketing Association (AMA)

Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.

Released: 17-Jun-2021 9:20 AM EDT
Health and Socializing: Why People Use Mixed-Reality Sports Tech
North Carolina State University

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.

Released: 15-Jun-2021 11:00 AM EDT
Caring Emotions Motivate Funeral Spending
University of Georgia

University of Georgia researchers examined the consumer psychology of funeral expenditures empirically to understand what motivates the spending decisions associated with funeral planning.

Released: 14-Jun-2021 2:40 PM EDT
How firms can navigate competitors' pitfalls without being 'tarred by the same brush'
American Marketing Association (AMA)

Researchers from University of Adelaide published a new paper in the Journal of Marketing that examines how advertising can increase the informativeness of a firm's stock price by reducing its stock price synchronicity.

Released: 14-Jun-2021 8:00 AM EDT
“We Find a Way”: Mount Sinai Launches National Brand and Advertising Campaign
Mount Sinai Health System

Campaign showcases the people and innovators who are relentlessly advancing medicine and health

Released: 28-May-2021 2:40 PM EDT
Implications of Dwindling Oscars Viewership and Movie Audience Fragmentation
University of Maryland, Robert H. Smith School of Business

As Oscars viewership has plummeted, positive news for the film industry can be gleaned from the increasing fragmentation of movie audiences, a trend that is paving the way for filmmakers who might have struggled to produce motion pictures that were previously deemed as less commercially viable.

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Released: 27-May-2021 3:30 PM EDT
Soft drink ads target 'vulnerable'
Flinders University

What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others?

Newswise: Advancing diversity and inclusion in business requires a common language, knowledge
Released: 26-May-2021 10:50 AM EDT
Advancing diversity and inclusion in business requires a common language, knowledge
Iowa State University

Despite a growing momentum for initiatives to create more diverse and inclusive work spaces, several barriers still exist. To implement meaningful change, a team of researchers says a holistic and systematic approach is needed to ensure everyone is working from the same playbook.

Released: 25-May-2021 3:40 PM EDT
Incentivized product reviews: Positive to a fault?
Cornell University

It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it. But what if the task is writing an objective review of a company or service? Does the compensation blur the lines of objectivity?

Released: 20-May-2021 3:05 PM EDT
Study of Diaper Sales Offers New Way to Determine Commercial Products’ Popularity, Durability
Johns Hopkins University Carey Business School

To gauge the popularity, quality, and durability of a consumer product, Professor Andrew Ching of the Johns Hopkins Carey Business School came up with the idea of examining the “inter-purchase” periods for products – that is, the amount of time between one purchase of a product and then the next purchase of the same item to replenish the supply.

Newswise: Consumer values, brand expectations change in 2020
Released: 20-May-2021 1:25 PM EDT
Consumer values, brand expectations change in 2020
Washington University in St. Louis

Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.

Released: 18-May-2021 8:05 AM EDT
New Book From UVA Darden Professor Offers Roadmap to Incorporating AI into Marketing
University of Virginia Darden School of Business

Artificial Intelligence can be a key tool to improve marketing performance and add new capabilities, but implementing new technologies can come with a steep learning curve.

Released: 17-May-2021 9:05 PM EDT
How imperfect memory causes poor choices
University of California, Berkeley Haas School of Business

Researchers compared responses to open-ended versus list-based choices, and found that when asked to name as many favorite brands as they could, people seemed to forget to mention items they liked best, choosing less-preferred, but more easily remembered items instead.

Newswise: An Idea Whose Time Has Come
Released: 30-Apr-2021 4:20 PM EDT
An Idea Whose Time Has Come
California State University (CSU) Chancellor's Office

Economic recovery following the pandemic will require an entrepreneurial skill set. Fortunately, the CSU offers inquiring minds a multitude of resources. No wonder CSU alumni are leading the way.

Released: 22-Apr-2021 2:25 PM EDT
Business Lessons From European Soccer Turmoil
University of Maryland, Robert H. Smith School of Business

A Super League in European soccer was an idea that was appealing to clubs because of the potential payout, but it ultimately lacked a major part of the equation – the fans, says Maryland Smith marketing professor Henry C. Boyd III.

Released: 21-Apr-2021 12:25 PM EDT
Augmented reality in retail and its impact on sales
American Marketing Association (AMA)

Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world.

Newswise: Consumers make decisions based on how and why products are recommended online
Released: 21-Apr-2021 9:40 AM EDT
Consumers make decisions based on how and why products are recommended online
Penn State Institute for Computational and Data Sciences

As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State researchers now suggest that it’s not just what is recommended, but how and why it’s recommended, that helps to shape consumers’ opinions.

Released: 20-Apr-2021 3:35 PM EDT
Better marketing for a better world
American Marketing Association (AMA)

Newly published research contained in the Special Issue of the Journal of Marketing features fourteen global author teams focused on the topic of Better Marketing for a Better World.

Released: 15-Apr-2021 3:15 PM EDT
Relative Concerns: Family-Run Businesses Increasingly a Focus of Academic Research
Johns Hopkins University Carey Business School

Family businesses have increasingly drawn the attention of academia over the past several decades. A new book co-edited by Johns Hopkins Carey Business School Professor Phillip Phan – "Innovation, Growth, and Succession in Asian Family Enterprises" (Edward Elgar Publishing/Johns Hopkins University Series on Entrepreneurship) – furthers the discussion, with nine chapters by a range of researchers who specialize in the topic.

Released: 7-Apr-2021 2:30 PM EDT
Rutgers Expert Explains NFT
Rutgers University-New Brunswick

Merav Ozair, a FinTech faculty member at Rutgers Business School, explains the crypto-jargon and how NFT could revolutionize certain industries.

Released: 2-Apr-2021 10:55 AM EDT
Consumer resistance to sustainability interventions
American Marketing Association (AMA)

Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies consumer resistance to a nationwide plastic bag ban implemented in Chile in 2019.

Released: 1-Apr-2021 3:50 PM EDT
Finnish study detects lottery-like behavior in cryptocurrency market
University of Vaasa

Recent research from the University of Vaasa and the University of Jyväskyla shows that speculation and lottery-like behavior is a fundamental factor for the pricing of cryptocurrencies.

Released: 29-Mar-2021 10:00 AM EDT
D.C. Entrepreneurial Instruction and Mentorship Network helps Jamaican native catapult her tech-forward beauty brand
George Washington University

The Wells Fargo Foundation has awarded the George Washington University a $75,000 grant to launch the Entrepreneurial Development Network DC (EDNDC).

Released: 25-Mar-2021 12:25 PM EDT
Consumers will dub activist brands as 'woke-washers' if they cannot prove moral competency
City University London

New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.

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Released: 22-Mar-2021 5:45 PM EDT
Its curvature foreshadows the next financial bubble
Max Planck Society (Max-Planck-Gesellschaft)

An international team of interdisciplinary researchers has identified mathematical metrics to characterize the fragility of financial markets. Their paper "Network geometry and market instability" sheds light on the higher-order architecture of financial systems and allows analysts to identify systemic risks like market bubbles or crashes.

Released: 17-Mar-2021 8:55 AM EDT
Not Just For Numbers: Anchoring Biases Decisions Involving Sight, Sound, and Touch
Rensselaer Polytechnic Institute (RPI)

New research shows that the marketing communication technique of marketing is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.

Released: 17-Mar-2021 8:55 AM EDT
Marketplace literacy as a pathway to a better world: evidence from field experiments
San Diego State University

If you are a consumer and/or entrepreneur who can make decisions based on cost, competition, supply and demand, you probably possess an element of marketplace literacy.

Newswise: Health ads in users’ customized online sites may evoke negative reactions
Released: 16-Mar-2021 2:10 PM EDT
Health ads in users’ customized online sites may evoke negative reactions
Penn State Institute for Computational and Data Sciences

Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages.

Newswise: Frog cakes and Fruchocs: famous foods attract valuable tourist dollars
Released: 4-Mar-2021 11:05 PM EST
Frog cakes and Fruchocs: famous foods attract valuable tourist dollars
University of South Australia

A world first study from the University of South Australia and the University of Technology Sydney, shows just how important local foods can be for domestic tourism, as the findings show how food can potentially increase visits to local areas by tenfold.

Released: 3-Mar-2021 11:45 AM EST
Factors Driving Corporate Short-Termism and its Drag on the U.S. Economy
University of Maryland, Robert H. Smith School of Business

Research shows publicly traded companies under increasing shareholder pressure to deliver short-term returns, rather than planning for long-term success. Such dampens future sources of market and productivity growth, depresses wage growth and stunts economy-wide progress.

Released: 22-Feb-2021 4:50 PM EST
Environmental policies not always bad for business, study finds
Cornell University

Critics claim environmental regulations hurt productivity and profits, but the reality is more nuanced, according to an analysis of environmental policies in China by a pair of Cornell economists.

Released: 19-Feb-2021 1:45 PM EST
What happens when consumers pick their own prices?
American Marketing Association (AMA)

Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.

Released: 18-Feb-2021 9:00 AM EST
Social Tool Tracks Brand Reputation in Real Time and in the Long Term
North Carolina State University

An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.

Newswise: Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
Released: 17-Feb-2021 9:00 AM EST
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
University of California, Berkeley Haas School of Business

There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.”

Newswise:Video Embedded internet-access-spending-in-public-school-districts-increases-test-scores-but-also-disciplinary-problems-study-shows
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Released: 16-Feb-2021 10:35 AM EST
Internet access spending in public school districts increases test scores, but also disciplinary problems, study shows
University of Notre Dame

In a new study from the University of Notre Dame, researchers quantify how school district connectivity increases test scores, but underscore the dark side of technology — increased behavior problems.

Released: 15-Feb-2021 5:05 PM EST
Researchers Find Broad Impacts from Political Polarization
Arizona State University (ASU)

Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for elected officials and policymakers to corporate executives and marketers, according to a new scholarly paper by researchers from six universities across the country.

Newswise: No more material world? Post-pandemic consumerism can expect a seismic shift
Released: 5-Feb-2021 4:25 PM EST
No more material world? Post-pandemic consumerism can expect a seismic shift
Michigan Technological University

For many people in the world today, life is now divided clearly into two eras: before and after COVID-19. This epochal demarcation will shift how people buy and consume goods.

Released: 4-Feb-2021 3:40 PM EST
American Chiropractic Association Endorses Five Vera Bradley Backpacks
American Chiropractic Association

The American Chiropractic Association (ACA) has endorsed five backpacks from Vera Bradley, a leading American bag and luggage company and iconic lifestyle brand. The brand’s Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack® and ReActive XL Backpack® were approved following an evaluation by a review board of ACA chiropractors, who acknowledged both their smart functionality as well as body-healthy features.

Newswise: Good customer service can lead to higher profits, even for utilities without competition
Released: 2-Feb-2021 9:25 AM EST
Good customer service can lead to higher profits, even for utilities without competition
Indiana University

New research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Professors found that customer satisfaction does not lead to increased profits via higher rates or greater demand suggests current regulatory controls are effective. Their findings suggest regulators should view investments in customer satisfaction as recoverable costs.


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