How do customers experience terroir? An investigation of its ability to increase brand relationship quality
Elsevier
A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.
Since its inception in 2016, Uber Eats has experienced explosive growth. Yet this didn’t come without a price. In her new research, Yue Maggie Zhou, associate professor of strategy, explores how Uber Eats has cannibalized Uber’s core business, reducing rideshare trip volumes for both Uber and Lyft.
The LaundryCares Foundation in partnership with Heights 3 Laundry and US Ventures is excited to announce a collaborative initiative to address the early literacy gap in the Detroit community.