Working a nontraditional schedule, and checking in at all hours of the day, night and weekends, is not necessarily beneficial for the 21st-century workforce, according to new Cornell University research.
The Woody and Gayle Hunt Family Foundation and the Aspen Institute Latinos and Society Program announced that Texas Tech University Health Sciences Center El Paso’s Veronique Masterson received the Woody and Gayle Hunt Aspen Institute Fellowship. Masterson serves as assistant vice president for marketing and communications with the Office of Institutional Advancement at TTUHSC El Paso. The university is the only health sciences center on the U.S.-Mexico border designated as a Title V Hispanic-Serving Institution.
Whether they’re getting a new shirt, a new computer, or taking a trip, people derive less “purchase happiness” from buying things when they feel financial stress, research from Duke University’s Fuqua School of Business shows.
Expert sources for your Ukraine-Russia conflict stories
Researchers from University of Massachusetts Lowell, University of South Carolina, and Hong Kong Polytechnic University published a new paper in the Journal of Marketing that examines how pet-related experiences affect people’s consumption-related decisions.
Johns Hopkins Carey Business School has extended its accreditation through AACSB International (AACSB) for another five years. AACSB is the world’s largest business education alliance. Accreditation through AACSB is considered a hallmark of excellence and associated with achieving the highest standards in business education.
Americans spend an average of four hours per day listening to audio either on headphones or on speakers, but there are major differences in the psychological effects between the two mediums. Headphones have a much more powerful impact on listeners’ perceptions, judgments and behaviors.
Paying thousands of dollars to advertise on television is a huge proposition – never more so than for the Super Bowl, for which 30-second TV spots this year will cost advertisers as much as $6.5 million. Contrary to Super Bowl advertisements, which are some of the most high-profile commercials, new Cornell University research shows nearly a third of TV ads play to empty rooms.
Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Today a teaching professor of marketing, she remains in tune with the latest in advertising and marketing trends. We asked what she expects to see this Super Bowl Sunday, the biggest day of the year in advertising.
New research from Washington University in St. Louis is shedding light on how slant — the extremeness of the message — and consistency with the candidate’s primary campaign messaging in national television advertisements affected voter behavior during the 2016 presidential election.
This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business.
From the San Francisco 49ers’ home Levi’s Stadium to Seattle’s Climate Pledge Arena—sponsored by Amazon—corporate sponsorship is a major element of the professional sports industry. But how do these sponsorship decisions affect stock returns for the partnering firms?
In the first comprehensive study investigating the initial adoption and continuance intention of delivery services during a pandemic, Cara Wang, an associate professor at Rensselaer Polytechnic Institute, found that over 90% of people who use delivery services will likely revert back to their original way of shopping.
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