Pitch

Are vampires or zombies the hottest monsters this year? When did vampires get to be so sexy, anyway? And why do we spend so much money dressing up like them?

Expert: Zombies and Horror Movies

Rob Weiner, pop-culture guru and subject librarian for Texas Tech University Libraries, (806) 742-2238 ext. 282, [email protected].

Talking Points

Horror in movies, literature and comics History of horror in cinema

Expert: Shopping Frenzy

Debbie Laverie, Jerry S. Rawls and Minnie Stevens Piper Professor in marketing, (806) 742-3953, [email protected].

Talking Points

Despite a sluggish economy, consumers in the U.S. will spend $6.9 billion on Halloween in 2011.

The outlook for Halloween is not looking scary for retailers.

Expert: Vampires

Erin Collopy, associate chair of classical and modern languages, (806) 742-3286, [email protected].

Talking Points

The sexy vampires of today's movies are very different from the monsters of eastern European folklore. Vampires' origins and their changing image in pop culture

Expert: Ghosts

Genaro J. Perez, professor of Hispanic literature, (806) 742-3145, [email protected].

Talking Points

Ghosts, legends and the devil in Mexican literature

Story produced by the Office of Communications and Marketing. For assistance, please contact Allison A. Ralston at (806) 742-2136 or [email protected].