Newswise — Businesses Incentive Targeting and Before The Stores, LLC have won Babson College's 2008 Business Plan Competitions. Babson founded the very first college business plan competition in 1984. Today awards are almost $100,000 in cash prizes and services in kind.
Incentive Targeting won the Douglass Foundation Graduate Business Plan Competition. Incentive Targeting's proprietary technologies allow brand managers and marketing executives to perform true behavioral marketing at low cost and with minimal overhead, transforming retail marketing and fulfilling the promise of retail loyalty programs (Joshua Herzig-Marx M'08 and Ben Sprecher).
Second place: InCytu, Inc., which uses cell therapy to amplify the natural healing processes of the human body to recover quicker without the need for extensive surgery. The first major application, Cellarium TR, is a patch that can naturally heal diabetic foot ulcers by improving blood flow to the foot (Omar Ali, Shaw Kitahara M'08, Ahmed Siddiqui M'08).
Third place: Atayne, which offers a fundamentally different approach to apparel. It offers high performing, planet- and people-safe sportswear through a business cooperative that provides the incentives and infrastructure for used products to become the material inputs for new goods (Rob Bowser M'09, Jeremy Litchfield).
Before The Stores, LLC won the John H. Muller, Jr., Undergraduate Business Plan Competition. Before The Stores is a hybrid e-commerce website and market research firm that sells and collects data on new "As Seen on TV" products from their initial TV release until their retail store launch (Amar Khubani '10, Alexander Kravets '10).
Second place: Chaska Hotel & Spa, a full-service 4-star eco-friendly hotel committed to improving the quality of lodging in Peru's Sacred Valley of the Incas while allowing visitors to embrace Incan culture and the area's beautiful natural surroundings (Michael E. Cross '08, Sarah Sukumaran '08, Karen Tomita '08).
Third place: Treating Eating, Inc. - eating disorders sufferers and their families and friends are supported by this closely knit, anonymous online community available here (Lee Anderson '10, Tiffany Lien '10, Candice Sombrero '10).
For more information visit: http://www3.babson.edu/ESHIP/outreach-events/bplancompetitions.cfm. The 2008 competition was sponsored by Pepper Hamilton LLP, a multi-practice law firm with more than 500 lawyers in seven states and the District of Columbia. The firm provides corporate, litigation and regulatory legal services to leading businesses, governmental entities, nonprofit organizations and individuals throughout the nation and the world. The firm was founded in 1890.
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