Newswise — Ball State University's Center for Media Design and Movielink, the broadband video on demand (VOD) service, have formed a research and development relationship focused on studying college students' views on video downloading of feature films and their attitudes toward piracy.
The research will also examine college students' unique requirements for legitimate online video services. This information may provide ideas for the design and implementation of services which provide a compelling alternative to piracy.
"Through this research, we hope to find out what elements and features are most important to students so legitimate services, like Movielink, can offer a substantially better alternative to piracy," stated Andrea Devenow, Movielink's director of business development. "We have chosen to enter into a relationship with Ball State and the Center for Media Design because of their impressive ability to bring together the expertise from faculty and staff in various areas of the university's IT and research groups to this exciting project."
"We think we're perfectly positioned, to explore a range of issues from needs and wishes of student Internet video users to their attitudes toward piracy and legitimate services. The answers we find could have a real impact on the evolution of legal alternatives to piracy," said Rodger Smith, associate director of the Center for Media Design. "It is our hope that the research will help provide a clearer picture of how students view Internet piracy versus legitimate services, and how the university could educate its students about these issues."
About Ball State University and the Center for Media DesignBall State University, located in Muncie, Ind., is the third-largest public university in Indiana, with more than 18,300 students. Originally a private teacher training school when it opened in 1899, Ball State became a university in 1965. The 1035-acre residential campus in Delaware County is an hour's drive north of Indianapolis.The Center for Media Design is an R&D facility focused on the creation, testing and practical application of digital technologies for business, classroom, home and community. The center is part of Ball State's iCommunication initiative, funded by a $20 million grant from Lilly Endowment Inc.
About Movielink, LLCMovielink, LLC (http://www.movielink.com), the online movie download service, offers U.S. broadband customers an extensive selection of recently released films as well as content from film libraries spanning a wide range of genres — action, classics, comedy, drama, family, romance, sci-fi and thrillers. The Movielink service is owned and operated by Movielink, LLC, a joint venture of Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros. Studios. Movielink content offerings are drawn from the current releases and vast libraries of those studios as well as from those of Walt Disney Pictures, Miramax, Artisan and others, on a non-exclusive basis.
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