• Name Change, Website Redesign Will Better Reflect Cleaning Product Industry’s Contributions To Better Living
• Information on Cleaning Product Safety, Benefits, Proper Use Will Be Easier to Access, More Readily Available
• ACI Name to Become Official in June 2010
Newswise — Goodbye, SDA. Hello, ACI.
The Soap and Detergent Association (SDA) announced that it will become the American Cleaning Institute (ACI)SM in June 2010, coinciding with a major redesign and launch of its website, www.cleaning101.com.
The name change was formally introduced during the Association’s 84th Annual Meeting & Industry Convention at the Grande Lakes in Orlando, Florida.
“Since 1926, SDA has been a leader in demonstrating the safe, proper and beneficial use of cleaning products,” said 2009 SDA Board Vice Chair Jane Hutterly, EVP of Worldwide Corporate & Environmental Affairs, S.C. Johnson & Son, Inc. “SDA’s transformation to the American Cleaning Institute will make our information easier to access, more consumer friendly, and more relevant in the digital age.”
ACI’s tagline – For Better Living – represents “what we stand for,” Hutterly added. “It’s what our products and ingredients are all about, describing how the cleaning products industry contributes positively to society.”
“Under the ACI banner, the Institute will still reflect our organization’s vision: to enhance health and the quality of life through sustainable cleaning products and practices,” said Ernie Rosenberg, SDA President & CEO. “The Institute will continue to support the sustainability of the cleaning products industry through research, education, outreach and science-based advocacy.”
More information about SDA’s transition to ACI will be featured on the Association’s website, www.cleaning101.com.
The Soap and Detergent Association (SDA – www.cleaning101.com), the Home of the U.S. Cleaning Products Industry®, represents the $30 billion U.S. cleaning products market. SDA members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers. SDA and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.
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