LUBBOCK - Who will speak for agriculture? The Unity in Agricultural Awareness Conference will answer that question. This national conference is aimed at unifying agricultural awareness efforts and providing an information outlet for educators and media personnel to dispel the untruths surrounding the industry. It was developed to bring focus to these problems and identify those who will speak for agriculture. The Department of Agricultural Education and Communications at Texas Tech University, along with an advisory council of industry and government representatives have
developed an exciting and informational program for the conference.
The Unity in Agricultural Awareness Conference will be held October 10-12, 1999, at the Holiday Inn-Lubbock Plaza. A variety of speakers from the agriculture, education and media industries will be featured. Clem McSpadden, a nationally known motivational speaker, sponsored by the ProAg organization will kick-off the program Monday morning. Russell Laird with Philip Morris Management Corporation will be presenting materials about their new agricultural awareness initiative, "Shared Solutions." Texas Agriculture Commissioner Susan Combs will also present. The U.S. Meat Export Federation will be represented by Bruce Cobb. Dr. Don Cawthon, an agricultural environmentalist, will also be on the program. Other groups presenting updates include Ag in the Classroom, Food, Land & People, AgriFood Masters, and Star Farms.
Other program activities include a roundtable discussion hosted by the Lubbock Avalanche-Journal which will focus on the future of the agriculture industry in the next millennium. A series of question and answer panels will address the most serious communication and education problems facing the agriculture industry in the coming years.
Various groups will have booths set up to distribute materials, including curriculum guides for educators and information packets for media personnel.
This will be a national effort to bridge the communication gaps between agriculture, education and media. For more information please refer to the conference website: www3.tltc.ttu.edu/UIAA. You can also contact Dr. Jacqui Lockaby or Wendy Whalen in the Agricultural Education and Communications Department, 806-742-2818. The mailing address is Texas Tech University, Box 42131, Lubbock, Texas, 79409-2131, or email to [email protected] or [email protected].
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