Expert Pitch

#Concordia Experts on the #Holiday Season - #Shopping to #Religion

Released: 12/11/2013 11:00 AM EST
Source Newsroom: Concordia University
Contact Information

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Experts on the holiday season
The holiday season is officially upon us and Concordia has many experts that can share their expertise on a variety of subjects ranging from marketing and consumer behaviour to healthy eating and exercise during the holidays to the relationship between secularism and holidays.

Keeping fit and eating healthy
Marion Lowe – Manager of Clinical Exercise Programs, PERFORM Centre
514-848-2424, ext. 4188
Interviews in English only

Théa Demmers – Nutrition Suite Area Coordinator, PERFORM Centre
514-848-2424, ext. 4018
Follow on Twitter @TheaDemmers
Interviews in English only

Marketing and consumer behaviour
Robert Soroka – Instructor, Department of Marketing
Cell: 514-947-1593
Home: 514-851-2377
Interviews in English only

Potential subjects for commentary:
•Consumer Tips: Saving like Scrooge, Giving like Santa
•Getting the biggest bang out of your holiday buck
•Gift cards, rebate cards, prepaid credit cards: What’s the difference?
•Why Boxing Day is no longer Boxing Day
•The Target Effect: Has it made an impact this holiday season? Who wins, who loses?

Onur Bodur – Associate Professor, Department of Marketing
514-848-2424, ext. 2903
Cell: 514-833-9066
Interviews in English only

Potential subjects for commentary:
•Pre-Christmas pricing and promotional strategies
•Retail shelf location
•Online/Offline price search and price comparison

Religion and the holidays
Donald Boisvert – Associate Professor, Department of Religion
514-848-2424, ext. 4153
Interviews in English and French

Potential subjects for commentary:
•How does secularism fit in with the holiday season?

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