UA Business Analytics Symposium Features World-Renowned Experts

Presentations from ESPN, Nielson, Alfa, Atlanta Braves, SAS

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Newswise — TUSCALOOSA, Ala. – World-renowned analytics experts will present innovative case studies at The University of Alabama's 2014 Institute of Business Analytics annual symposium Jan. 30-31 at the Hotel Capstone.

The two-day event, hosted by the Culverhouse College of Commerce, will explore the diverse landscape of analytics in business with presentations on statistics, forecasting, operations research, credit scoring, predictive modeling and data mining. Analytics experts from Culverhouse, ESPN, SAS, Nielsen, Millennial Media, Atlanta Braves, Alfa Insurance, BBVA Compass, Priorize, BNSF Railway, Webb Wheel and more will provide analysis of real world case studies.

“We continue to be a recognized leader in business analytics and this annual symposium sets the stage for The University of Alabama and Culverhouse to continue as a leader in analytics education,” said Dr. J. Michael Hardin, dean of the Culverhouse College of Commerce and Russell Professor of Business and Professor of Statistics. “Business analytics is a key component for every business in the world to remain competitive.”

A few of the presentation topics include sports analytics in developing power rankings, adapting marketing mix models for bid data and how winning a national championship a good predictor for undergraduate enrollment.

Attendees will be able to interact with other participants including practitioners, faculty and University of Alabama students pursuing graduate degrees in statistics, business analytics and economics. A resume book of all students in attendance will be distributed to represented businesses and industries. Attendees will also have the opportunity to network with seasoned colleagues from a variety of different firms.

“We are excited about the level of speakers and presenters at this year’s conference,” said Denise McManus, director of the Institute of Business Analytics and the James C. Lee, Jr. Faculty Fellow. “We want to ensure that our students are getting an education that is innovative and relevant and this line-up provides just that.”

The Institute of Business Analytics is an applied research center within which data mining techniques are used to extract information from vast amounts of corporate data. Predictive models are constructed to enhance the ability of an organization to make better decisions. The center serves as a key focal point for business intelligence research within the College of Commerce and for University/Industry partnerships involving applied research in all aspects of business analytics.

The last day to register is Jan. 28. For more information and registration visit: http://mycba.ua.edu/basymposium
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The University of Alabama, a student-centered research university, is experiencing significant growth in both enrollment and academic quality. This growth, which is positively impacting the campus and the state's economy, is in keeping with UA's vision to be the university of choice for the best and brightest students. UA, the state's flagship university, is an academic community united in its commitment to enhancing the quality of life for all Alabamians.
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