RSS Channels Index RSS Feeds by Section RSS Feeds by ChannelNewswise just introduced a new way for readers to interact with its content. The “Related Stories” module in the right sidebar of each article helps users find other articles related to their interest. Clicking on the “Channel” tab shows those stories in a channel related to the article.
If you want to interact with journalists, it helps to find their watering hole, and the best place, according to a recent study is Linkedin.
For businesses looking to get the news out about their company, it seems almost every week brings a new tool with which to spread the company message. A corporate blog, a Facebook page, a Twitter account, a YouTube channel, and most recently, a Google+ account. A different type of content for each medium, the pros will tell you. But what of the venerable, tried and true press release? Practitioners of new media, social media, and most especially content marketing (I practice all three, by the way) may tell you that the press release is in decline, or worse, already obsolete.
4 Ways Netflix Failed With Big Announcement: Netflix announced that it will split into two companies to handle internet streaming and DVD-by-mail separately. “The envelopes will still be red,” assures CEO Reed Hastings, but the unpopular changes have customers seeing red, and threatening to cancel their memberships.
I had no idea how far reaching and immediate Newswise could be with the public until the day I got involved with Internet poker.
Newswise has recently introduced a new service by making Google Translate as simple as one click on any article of the more than 100,000 in our online database. This makes clients’ news much more accessible to international journalists.
Why don’t journalists link to primary sources?
Here are a few tips for PR folks and their clients about how to really get a journalist’s attention. May just be worth sharing it with your clients the next time they ask why you didn’t get them any coverage this week.
The natural history of news releases just received an evolutionary transfusion of vitality. News releases are very effective if done properly. News releases have been repeatedly declared dead, but those prognostications are completely false and missing the point.
Reviewing my Twitter feed today, I’m reminded about one of the major pitfalls of this tool – the en masse tweet or re-tweet.
