Sequel Syndrome: Follow-Ups Don't Mean Moviemakers Are Lacking In Originality, Expert Says
Kansas State UniversityThe names are quite familiar to moviegoers: Harry, Optimus Prime and Edward. Each represents a movie franchise that has seen great success and is poised for a repeat. A record 27 movie sequels have or will be released during summer 2011. This trend represents an investment in a successful brand, according to a Kansas State University movie expert.