Small-to-Midsize Firms Often Form Alliances to Kickstart Growth
Conference BoardScores of new alliances are born every day. One of the fastest, least capital-intensive ways for small-to-midsize companies to grow is to connect with a larger, more powerful partner or brand. But there is risk. Experts estimate a failure rate as high as 60 percent among new alliances. An Executive Action report from The Conference Board looks at how mid-market companies can go about finding a "big brother" they can trust.