Finances Trigger American Reluctance to Spend More on Healthier Foods
United Soybean BoardAlmost half (46 percent) of Americans are reluctant to spend more on healthier versions of food, the United Soybean Board's (USB) 2009 Consumer Attitudes about Nutrition survey reveals. This is not for lack of interest: Of those not willing to spend more, 52 percent confirm the reason is financial. However, nutritious foods don't always come with a hefty price tag. Nutrient-dense soyfoods are affordable and allow Americans to eat healthy for less.