Life News (Popular Culture)

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Africa’s elephants have just gotten a powerful new supporter –music legend, Billy Joel.

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A new study of intercollegiate football rivalries suggests that competition for scarce resources influences fan opinions. The researchers found that geographic proximity and a shared history of comparable success determine rivalrous and sometimes hostile feelings.

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Tanning as “paradise” — the depiction in ads and magazines of smiling people sporting even tans and often enjoying exotic vacation spots — may influence people to tan in the sun or tanning beds and take risks with UV ray exposure and ultimately, skin cancer, says a Baylor University researcher.

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The study, led by Professor Paul Brewer from the University of Delaware’s Center for Political Communication suggests that her earlier use of Twitter successfully generated TV coverage, and that TV coverage helped her image among viewers.

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A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice “creepy” runs counter to conventional wisdom among online marketing professionals.

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AMC's "Mad Men," which begins airing its final episodes Sunday, has shown how the Golden Age of Advertising shifted power from the account execs to the artists.

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Most areas of Texas should have great wildflower blooms this spring, and some areas already have a great show started thanks to intermittent rains since last fall, according to a restoration ecologist at The University of Texas at Austin's Lady Bird Johnson Wildflower Center.

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We’ve all observed them: online trolls who post insensitive and inflammatory comments on the Internet to provoke and upset as many people as possible. If we could just eliminate trolls from the Internet the world would be a friendlier place, right? Not exactly, says HSU Communication Lecturer Whitney Phillips.

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In his new book, “The Internet Unconscious,” Sandy Baldwin unwraps the layers of the artistry that comprise the emerging field of electronic literature and explores what falls into the literary category in a digital age.

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