Newswise — November 16, 2016 – The Princess Margaret Cancer Foundation is pleased to announce the launch of its annual Doves of Hope campaign. This year marks the 16th anniversary of the Doves of Hope Campaign.

It is a tribute-themed campaign which provides people touched by cancer with an opportunity to honour the ones they care about through a thoughtful tribute represented by a Dove.

You can dedicate your dove to someone you have lost, a friend or family member diagnosed with cancer or maybe a hospital member or caregiver. Your tribute is meaningful and will make a real difference to people touched by cancer.

Every Dove represents one person and their unique cancer journey. Every year, thousands of Doves are dedicated and hung up at Princess Margaret Cancer Centre, or displayed online at www.dovesofhope.caThis year, we are bringing the Doves of Hope campaign outside of the cancer centre. Starting on November 18th, you will find our HOPE installations at these locations around the Greater Toronto Area.

Where: CF Sherway Gardens 25 The West Mall, EtobicokeWhen: November 18-19-20

Where: Brookfield Place 181 Bay St. TorontoWhen: November 29-30

Where: Shops on Don Mills 1090 Don Mills Rd, North YorkWhen: December 2-3-4

Stop by one of our HOPE Installations and dedicate your own Dove. You’ll share hope and strength with those touched by cancer and help realize The Princess Margaret’s vision to Conquer Cancer In Our Lifetime.

Be on the lookout for the HOPE sign and dedicate your Dove to honour someone you care about!

Media Contact:Kenzie BroddyThe Princess Margaret Cancer FoundationT: 416.946.2396C: 647.637.6554

About Princess Margaret Cancer Centre The Princess Margaret Cancer Centre has achieved an international reputation as a global leader in the fight against cancer and delivering Personalized Cancer Medicine. The Princess Margaret, one of the top 5 cancer research centres in the world, is a member of the University Health Network, which also includes Toronto General and Toronto Western Hospitals, Toronto Rehabilitation Institute and The Michener Institute for Education at UHN. University Health Network is a research hospital affiliated with the University of Toronto. www.theprincessmargaret.ca

About The Princess Margaret Cancer Foundation The Princess Margaret Cancer Foundation at University Health Network is raising funds to lead the way in Personalized Cancer Medicine at the Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, which includes The Campbell Family Cancer Research Institute and The Campbell Family Institute for Breast Cancer Research. www.thepmcf.ca