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ONE-QUARTER OF AMERICANS SAY CHRISTMAS IS THE NUMBER ONE HEARTBURN HOLIDAY

Although Common, Heartburn May Be A Sign of Something Serious

Washington, DC, December 17, 1998 -- For the 15 million Americans suffering from daily heartburn, the holidays can be painful. In fact, an Omnibus survey released today by the American College of Gastroenterology (ACG) found that of those who ever suffer from heartburn, more than one-quarter chose Christmas (26 percent) as the holiday that most often leads to heartburn, second only to Thanksgiving in frequency.

With all of the temptations to overindulge during the holiday season, people often eat foods they know will trigger their heartburn. "What many people do not know is that frequent heartburn may be a sign that they are suffering from a more serious digestive condition known as gastroesophageal reflux disease, or GERD," said Joel E. Richter, M.D., F.A.C.G., Director of the ACG Institute for Clinical Research and Education.

Reflux occurs when the muscular valve at the lower end of the esophagus malfunctions, allowing a backward flow of acid from the stomach into the esophagus. Without effective treatment, GERD can cause serious complications such as severe chest pain, esophageal stricture (a narrowing or obstruction of the esophagus), bleeding, asthma-like symptoms, or Barrett's esophagus (a pre-cancerous condition of the esophagus).

"Many of my patients suffer from heartburn for months and even years before they come to see me," said Dr. Richter. "The good news is that effective treatment for heartburn and GERD is available that can give sufferers tremendous relief and allow them to eat their favorite foods and still get a good night's sleep."

Some patients with infrequent heartburn can be treated by lifestyle modification and proper use of over-the-counter drugs. However, people who experience heartburn two or more times a week should visit their doctor or a gastroenterologist. Through a national education campaign, ACG hopes to alleviate some of the confusion and improve consumer understanding about heartburn and GERD. ACG has a toll-free number, 1-800-HRT-BURN, that provides a free video and brochure about heartburn and GERD.

The American College of Gastroenterology was formed in 1932 to advance the scientific study and medical treatment of disorders of the gastrointestinal tract. The College promotes the highest standard in medical education and is guided by its commitment to meet the needs of clinical gastroenterology practitioners.

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