August 16, 1999
BUSINESS TIP FROM UAB OFFICE OF MEDIA RELATIONS
Internet Regulation by Choice or Fiat
As use of the Internet grows, so will its uses for making money, advertising, and distribution of extreme materials. "The Internet does have more hidden advertisements, including pop-up ads and hyperlinks to advertisers' sites, and the lack of regulation will create problems," says Warren Martin, Ph.D., professor of marketing in UAB's School of Business. "Many people want to regulate the Internet for taxing purposes and limit the distribution of questionable material. The end result is that if the Internet goes over the line and does not regulate itself, it will be regulated by others." Martin says that before any regulation, Internet users, particularly those who spend money on products or services offered on the web, will have to practice old-fashioned self-regulation. "The buyer must beware and always be careful."
Call Martin at 205-934-8851.
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