With an average price tag of nearly $3 million for every 30-second ad, Super Bowl ads are a tougher sell in this year’s troubled economy, but Wake Forest University marketing professor Sheri Bridges says they are still worth the money.
Meet Kenny Twist and the DNA girl. They are the stars of a new animated film, "Cell Side Story," developed by students at Atkins Academic and Technology High School in cooperation with Wake Forest University and other community partners.
Michelle Obama may be the first African-American first lady, but in other respects she's not that different from her predecessors, says Wake Forest University Professor of Political Science Kathy Smith, who studies first ladies.
The Democrat’s bitter election loss in Massachusetts underscores just how far liberals have fallen in the last year. But a new book, Answering Back: Liberal Responses to Conservative Arguments, provides the tools they need to regain lost ground. “This book is a must-read for everyone who supports Obama and the liberal agenda,” says author David Coates.
“The role of religion in public life has long been a source of controversy and litigation,” said Melissa Rogers, director of Wake Forest University Divinity School’s Center for Religion and Public Affairs, which produced the document. “We have brought together a diverse group of experts on law and religion to clarify what current law has to say about some of these matters.”
The attempted terrorist attack on Christmas Day came at the worst time for President Obama and has reinvigorated debates about U.S. security, says Will Walldorf, assistant professor of political science at Wake Forest University.
How much can the president influence the economy? Not as much as many people think, says Robert Whaples, chair and professor of economics at Wake Forest University. “It is important to realize that economic growth and unemployment trends are determined by the decisions and interactions of billions of individuals around the globe."
“Liberals will be remembering that the President was elected on a mandate of change and a promise of bipartisanship,” says David Coates, professor of political science at Wake Forest University and the author of “A Liberal Tool Kit: Progressive Answers to Conservative Arguments.”
Like all Presidents, Barack Obama will use his State of the Union Address to tell the American people what is important to him, says Peter Siavelis, associate professor of political science at Wake Forest University and co-editor of the book “Getting Immigration Right: What Every American Needs to Know.” Siavelis explains what it will mean if President Obama mentions immigration in his State of the Union speech.
The last decade saw a spike in the use of micro-credit, small loans designed to help poor people start businesses and work their way out of poverty. Now a group of students from Wake Forest University’s Schools of Business is helping some of those former micro-entrepreneurs acquire the skills they need to grow their business.
Adding 30 minutes of daily physical activity should top your list of New Year’s resolutions for a healthier 2010, says Peter Brubaker, professor of health and exercise science at Wake Forest University. Regular daily exercise is the most important step toward a healthier lifestyle, Brubaker says.
New Year’s is usually a time for making personal resolutions, but families can set goals too. “Like merchants, families should take inventory,” says Dr. Samuel Gladding, a licensed professional counselor with a specialty in family counseling and chair of the Department of Counseling at Wake Forest University.
Millions of Americans will be job hunting in 2010, and for many of those who are currently unemployed, the search will mark the continuation of a long and unsuccessful journey. Andy Chan, vice president for career development at Wake Forest University, says job seekers often encounter three major roadblocks to success.
Parents hard hit by the recession may wonder how to explain to their children why there aren’t as many presents under the tree this year. Christy Buchanan, professor of psychology, at Wake Forest University offers a few suggestions for families who are cutting back this holiday season.
On the anniversary of Beethoven’s birthday (Dec. 16, 1770) the popularity of his music endures. Wake Forest University, professor of music David Levy, a Beethoven scholar and the author of “Beethoven: the Ninth Symphony” (Yale University Press 2003), says Beethoven, like Shakespeare, was a “superb craftsman.”
Americans bought more than $21 billion worth of video game systems, software and accessories in 2008. This year, Wake Forest University students have created the blog, VGameU.org, to help players and parents evaluate new video games for the holiday season.
The fatal shootings of four Washington state police officers once again put the spotlight on mass murder in the United States. Andrew Smiler, an assistant professor of psychology at Wake Forest University, says his research on masculinity provides some insight into the motivations that drive these shootings.
A new, $2.8 million, four-year federal grant will support researchers at the University of Pittsburgh School of Medicine and their collaborators at Wake Forest University as they study why the quality of stored transfusion blood degrades over time and how to address the problem.
As allegations of Tiger Woods’ extramarital affairs continued to surface, one of the trending topics on Twitter this week was “why men cheat.” In recent months, John Edwards, Mark Sanford, Eliot Spitzer, and others have faced similar allegations and public scrutiny. Andrew Irwin-Smiler, professor of psychology at Wake Forest can offer insight.
It was Bing Crosby who immortalized a white Christmas in his 1942 hit single, but these days more and more eco-conscious consumers are dreaming of a green Christmas instead. If you're looking for ways to reduce your carbon footprint this holiday season, consider these tips from Director of Sustainability Dedee DeLongpré Johnston.
The Facebook term “unfriend” was recently picked as 2009 Word of the Year by the New Oxford American Dictionary. Ananda Mitra, professor and chair of the Department of Communication, discusses how technology influences language and social interaction.
Samuel Gladding is no Scrooge, but he is on a mission to redefine what it means to be “happy” during the holidays. Gladding, chair of the counseling department at Wake Forest University and an expert on family counseling, says research shows that it is the pressure to be happy that often leads to sadness and even depression during the holidays.
Worldwide, more than 450 million people live with unmet mental health care needs. Wake Forest University Counseling Professor Donna Henderson co-developed a training course with easy-to-follow lessons that helps nonprofessional community volunteers in developing countries respond to mental health issues.
The season is right for reading tales of mystery and terror. A Wake Forest University professor suggests several scary books, and considers why we enjoy being scared.
Sherry Jarrell, who teaches a graduate-level class on investments and portfolio management in the Wake Forest University Schools of Business, says some traders just naturally seek risk. The SEC shouldn't block them from trading "zombie" stocks, she says.
Drinking. Drugs. Caving into peer pressure. When parents expect their teenagers to conform to negative stereotypes, those teens are in fact more likely to do so.
To avoid becoming a bat’s tasty treat, a species of tiger moth plays a trick with sound. The moth can make up to 450 ultrasonic clicks in a tenth of a second to jam the hungry bat’s sonar and escape death.
A survey of American economists shows 72 percent agree or strongly agree with the statement, “A Wal-Mart store typically generates more benefits to society than costs.”
The defenders of film director Roman Polanski – charged with raping a 13-year-old girl in 1977 and then fleeing the country – are starting down a slippery slope by trying to redefine what rape is.
“A good attitude and a spirit of cooperation are the keys to successful parent-teacher conferences,” says Donna Henderson, professor of counseling at Wake Forest University. Henderson offers 10 tips for parents of students from elementary to high school on how they can make the most of parent-teacher conferences.
In the never-ending battle to protect computer networks from intruders, researchers at Wake Forest University are working with security experts at Pacific Northwest National Laboratory to develop a new defense modeled after one of nature’s hardiest creatures — the ant.
Thirty-seven years after Title IX was first enacted, colleges and universities are reexamining their policies and adapting to recent court rulings.
Michelle Steward, assistant professor of marketing at Wake Forest University, and several colleagues conducted an experiment with women, ages 18 to 30, and found that the women were more likely to consider being vaccinated for HPV after participating in a survey than as a result of commercial advertising or a government mandate.
On September 10, the NFL kicks off its season, and this fall about 5.3 million children ages 2 to 17 will be watching football with their parents. But what are your children watching besides football? Advertisements. Christy Buchanan, an expert on parent-child relationships and a professor of psychology at Wake Forest University, can address the effect ads for alcohol and other products have on kids and how parents can handle commercial breaks that challenge family values.
Students today are more concerned than ever about the environment, but college move-in days typically produce huge piles of trash outside residence halls. Dedee DeLongpré Johnston, director of sustainability at Wake Forest University, offers seven simple suggestions to achieve a “greener” move-in this year.
Studying capitalism is no longer just for the business school - even religion and women's studies classes are studying it this year at Wake Forest University.
Wake Forest University scientists have developed a new research tool in the pursuit of heart medications based on the compound nitroxyl by identifying unique chemical markers for its presence in biological systems.
Wake Forest University political science professor David Coates presents three arguments against concerns that the United States is moving into a "˜new economy.'
In the debate over whether inflation or deflation poses a greater threat to the current economy, Robert Whaples, department chair and professor of economics at Wake Forest University, says the answer is clear.
Hot or not? Men agree on the answer. Women don't. There is much more consensus among men about whom they find attractive than there is among women, according to a new study by Wake Forest University psychologist Dustin Wood.
As many as 4,550 of the more than 50,000 plant species in the Amazon will likely disappear because of land-use changes and habitat loss within the next 40 years, according to a new study by two Wake Forest University researchers.
President Barack Obama's nominee to replace retiring Supreme Court Justice David Souter is historic, says Wake Forest University political science professor Katy Harriger, and the odds of confirmation are in Judge Sonia Sotomayor's favor given the current political context.
Despite years of strained relations between the U.S. and Cuba, a unique relationship formed between a Wake Forest University professor, dozens of students who studied with her, some Cuban book artists, and a small Cuban press called Vigia Press that started with a mimeograph machine and a borrowed typewriter. Now after decades of work, Wake Forest, with the help of the Grolier Club of New York, hopes to make the rare art of Cuban bookmaking more widely known nationally and internationally.
Vice President Joe Biden will deliver Wake Forest University's 2009 commencement address and receive an honorary doctor of laws degree in an outdoor ceremony on Hearn Plaza at 9 a.m. May 18. Biden will be the first sitting vice president to deliver a commencement address at Wake Forest.
Wake Forest University, the first top-30 national university to make the SAT optional for applicants, is bringing together admissions officers and leading researchers from Berkeley, Harvard, Princeton, Texas, Virginia, Yale and other prestigious universities for a candid discussion of college admissions practices. The conference, "Rethinking Admissions," will be held on the Wake Forest campus on April 15 and 16, 2009, and is open to the public.
Beginning in the fall, seniors at Atkins Academic and Technology High School in Winston-Salem, N.C., will learn about biotechnology and produce animated educational videos about the science through a joint project with local educators, scientists and animators.
Economic historian Robert Whaples says he and the "vast, vast majority" of his peers are more optimistic about the future than a recent poll found average Americans to be. Whaples, who is department chair and professor of economics at Wake Forest University, even says he has come to see the field of economics not as the so-called "dismal science" but rather as the "cheerful science."
BusinessWeek magazine ranks Wake Forest University's Calloway School of Business and Accountancy 14th on its 2009 list of the top 50 undergraduate business schools in the United States. Wake Forest tied for first place in academic quality and showed strong positive momentum, improving its overall rank by seven spots over 2008.
A Wake Forest University professor is available to discuss how his research into identifying objects in space is helping track the debris left from the collision of two large satellites this week.
Is the popular notion of Abraham Lincoln as the Great Emancipator"”a civil rights champion 200 years ahead of his time"”historically accurate, or was the real man inextricably a product of the culture, politics and realities of his day? A new book by historian Paul Escott challenges romanticized views of Lincoln.
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