Memorial Sloan-Kettering Cancer Center Unveils New Pressroom and Broadcast Studio

Newswise — NEW YORK, August 27, 2013 – Memorial Sloan-Kettering Cancer Center today unveiled a new pressroom for journalists with enhanced features such as embargoed content for registered users and “trending topics” – a continually updated listing of story ideas and available experts to comment on the latest health news headlines.

In addition to the new pressroom, Memorial Sloan-Kettering also announced the availability of an on-site broadcast studio equipped with VideoLink’s ReadyCam® system, capable of transmitting high-quality HD video instantly to any news network around the world.

“The rapid, 24/7 pace at which our current news is delivered requires not only immediate accessibility on breaking news, but having a readily available network of experts to provide thought leadership on a wide range of cancer-related topics,” said Christine Hickey, Director of Communications at Memorial Sloan-Kettering Cancer Center. “We are excited to have the capability to offer our expertise and analysis more quickly and to a wider audience.”

Located at Memorial Sloan-Kettering’s main campus in Manhattan, the new broadcast studio will allow Memorial Sloan-Kettering’s vast network of physicians and scientists to comment on the latest medical breakthroughs as well as share important institutional research.

To book the Memorial Sloan-Kettering ReadyCam studio, contact Memorial Sloan-Kettering’s Media Coordinators during regular business hours at 212-639-3573. After hours, contact the hospital's page operator at 212-639-7900 and ask for the Public Affairs representative on-call.

# # # About Memorial Sloan-Kettering Cancer Center

Memorial Sloan-Kettering Cancer Center is the world’s oldest and largest private cancer center with more than 125 years devoted to exceptional patient care, innovative research, and outstanding educational programs. They are one of 41 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment.

The close collaboration between physicians and scientists enables Memorial Sloan-Kettering to provide patients with the best care available as they work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Their education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and biomedical research around the world. For more information, go to www.mskcc.org.