For Immediate Release
Contact: Jean Evans
Burson-Marsteller
(310) 226-3026
Jeff Powlowsky
Viva America
(714) 645-6100

NEW ALL-NATURAL NUTRITIONAL SUPPLEMENT CLINICALLY PROVEN TO LOWER CHOLESTEROL Clinical Study Shows Supplement Significantly Cut Cholesterol Levels in Four Weeks

COSTA MESA, CA, October 20, 1997 -- The combination of all-natural ingredients in the nutritional supplement LipoGuard was found to reduce total cholesterol levels by 11 percent, according to results of a clinical study published in this month's issue of the Journal of the National Medical Association.

The study, led by University of California at Irvine Associate Professor of Medicine, N. Charle Morcos, M.D., Ph.D., found that 40 subjects with serum cholesterol levels between 200-250 mg/dl who supplemented their diet with LipoGuard for four weeks decreased their cholesterol levels without any significant side effects.

"LipoGuard is a very safe and effective way to lower cholesterol and triglyceride levels," said David Fan, president and CEO of Viva America Marketing, Corp., which manufacturers LipoGuard. "The nutritional supplement is one of the first of its kind that has been clinically proven to help regulate cholesterol levels without any dangerous side effects."

Results of the single-blind, placebo-controlled crossover study also showed a significant reduction in triglycerides and low-density lipoprotein (LDL) cholesterol (the so-called "bad" cholesterol). Triglyceride levels dropped by 34 percent and LDL levels by 10 percent.

LipoGuard works by using proprietary technology to combine the well known beneficial effects of fish oil (omega-3 fatty acids) and garlic along with the company's exclusive ingredients. Fish oils rich in omega-3 fatty acids help balance good and bad fats in the blood by reducing triglycerides and helping prevent the unwanted build-up of cholesterol in the blood. Garlic extracts have also been shown to help regulate cholesterol.

To ensure maximum effectiveness, Viva America uses only deep sea marine oil in its product formula because this fish oil is known to have the highest concentration of omega-3 fatty acids commercially available. Furthermore, the garlic extract used also has a very potent concentration of allicin, the key component responsible for many of garlic's powerful properties.

Because this combination of the two along with other Viva America proprietary ingredients causes favorable shifts in lipid levels, the study suggests that LipoGuard may play a role in maintaining heart health.

"With rigorous third-party clinical review proving the effectiveness of LipoGuard, and with those results published in a peer-reviewed medical journal, we are hoping to raise the standard of excellence in the nutritional supplement industry," Fan said.

Viva America is one of the world's premier high-tech nutritional healthcare providers. Using proprietary technologies and patented processes, the company has developed many breakthrough products clinically proven to be safe and effective.

Viva America's worldwide headquarters are located in Costa Mesa, California. Its more than 50 products fall under five product lines and are distributed across the United States, Canada, Taiwan, Malaysia, Indonesia, Singapore, Brunei and the Philippines.

MEDIA CONTACT
Register for reporter access to contact details