New Message: Fly The Safer Skies
In the wake of the Sept. 11 terrorist attacks, most, if not all airlines will change their marketing and advertising strategies to help bolster customer confidence in flying and persuade customers to continue to use air travel. "Look for new marketing and advertising messages to take place in three stages," says UAB marketing professor Michael Bowers, Ph.D. "The first will be messages of security and reassurance as to the safety of flying; the second will be promotional pricing to build volume back up; and the third will be messages dealing with the fun and excitement of travel -- but this one will be much later down the road."
Contact Jennifer Park, Media Relations, 205-934-3888 or [email protected].
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