Product Success Starts With Research
Many people, including prospective entrepreneurs, think marketing refers to how a product is packaged and advertised. And they're right, but not completely, says UAB Professor of Marketing Michael Bowers, Ph.D. "It's old advice, but it's still true: marketing is having the right product, at the right price, at the right place at the right time. If you just create a product, put it in a flashy package and don't find out if anybody anywhere wants it, you're going to fail. You've got to start at the beginning, and that's with market research."
Contact Jennifer Park, Media Relations, 205-934-3888 or [email protected].
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